Track: UX and UI Design

Can you do content strategy without a formal team or mission? Can you do content strategy with no funding? Even if you’ve only got a guerilla content staff, you can do great things with your content strategy and build a business case for investment in your company’s information experience. Savvy stakeholder management, the intelligent use of metrics, and a collaborative, community-based approach will get you far. In this session, Alyson will explore techniques to lead with a common vision and set of goals, break down organizational barriers, navigate tricky political waters, drive change with metrics, and grow IA skills. She’ll also share a few stories from the trenches to show these concepts in practice.

Angelos Tzelepis
Senior Director of Data, Alumnae Association of Mount Holyoke College

We all hear about big data, but for any size data, the key to understanding lies in visualization. How do you discover when you are on the right track, or the wrong one? How do you find a track you never anticipated? Examples and lessons learned from localization, start-ups, and higher ed.

Clay Delk
Sr. Content Strategist, Volusion

As Karen McGrane says, most user interfaces “provide a window to the database fields, rather than a workflow designed to support user goals.” In this session, I’ll discuss my work in a complete overhaul of the Volusion software admin, including new designs, content, and workflows. My work is focused on editing the content to improve usability and reduce support calls. I collaborate with UX, designers, customer support, and the product development teams to identify pain points and understand user expectations.

Attendees will learn how to work across their organization to understand internal needs and goals, while also maintaining a strong focus on the end user. We’ll look at the importance of style guides, user testing, iterative design, customer feedback, and good old-fashioned creative writing.


Oracle and EPM System Information Development teams create three- to-five minute Video Feature Overviews to provide recorded demonstrations of new and enhanced functionality in Oracle applications. Customers can find the links to Video Feature Overviews in online help, release notes, press releases, Oracle’s social media feeds including Twitter, Facebook, and Google+, Oracle technical blogs, articles, and presentations. These successful videos generate thousands of weekly hits on YouTube. The presenters for this session have created more than fifty Video Feature Overviews that are available from the My Oracle Support platform and YouTube.

In this session, you will learn:

  • The business case for Video Feature Overviews: from the initial concept to their uses in marketing materials, documentation, and training. We’ll also discuss the advantages of in-house production over using a video production company, such as cost, time-to-completion, and existing product familiarity.
  • The ecological niche for our videos: Filling the gap between high level marketing materials and product tutorials.
  • How Oracle and EPM identified a need and began creating videos to fill it.
  • The tools Oracle Information Development uses to create videos, and why they were chosen.
  • Creating quality videos with no budget and in less time than commercial studios.
  • How we create our videos.
    • Determining the requirements and scoping—”What do the stakeholders want?”
    • Creating a script.
    • Recording narrations and demonstrations.
    • Editing and producing your video content.
    • Publishing and promoting, or getting your video in front of your audience.
Jason Toon
Head Writer,

The power of total—even brutal—honesty can deepen your bond with your audience and cut through the skepticism of today’s high-information customers. In this session, we’ll examine some case studies in showing the world how the sausage is made (sometimes, literally).

Mark Baker
Principle Consultant, Analecta Communications, Inc.

More and more writers are encountering Agile programming, and often find themselves trying to fit the content development process into an Agile development process. Because the shift to Agile is driven by the development organization, it can often be an uncomfortable fit for content developers.

Agile can be seen as the principles of Lean thinking applied to the development of software. Lean is a system of principles and practices, originally developed by Toyota, and now used across many industries. Every process, every function, and every organization that adopts Lean principles applies those principles to develop lean processes that are specific to their industry, their function, and their company.

Taking the exact procedures that make sense for software development in you company and attempting to apply them directly to content development may not create the best content development process. Creating a Lean content process that integrates well with the Agile development process may work much better than trying to force content development into an existing Agile mold.

This session will take you back to the principles of Lean thinking and Agile development and give you the opportunity to consider what a Lean content development system might look like for your organization, and how it can enable you to create more content in less time — even if your development organization is not doing Agile at all (or is doing it wrong).

Marta Rauch
Principal Information Developer, Oracle

Gamification can help engage audiences and motivate them to achieve goals. Learn how to use the Gamification Framework that is being taught to MBAs at the Wharton School of Business. Complete exercises that will get you started on your own gamification project. You will come away with a method that you can use for gamifying projects or tasks for internal or external audiences.

Noz Urbina
Senior Consultant, Mekon

Adaptive content is one of the most powerful and critical concepts of this decade. It is an attempt to address a never-before-seen diversity of content contexts and platforms, as well as sky-high user expectations. We are in an age where we’re already starting to bore with our smartphones. What were head-spinning miracles of science and technology less than three years ago “lack innovation” today. With customers assimilating new technologies into their lives and resetting expectations at this speed, the pressure to provide innovative, differentiating and strategically significant content experience is higher than ever. New platforms and interface paradigms are just around the corner. Adaptive content promises to help us address these challenges, but it still takes organisations years to adapt themselves. Noz Urbina focuses on how content architecture and process need to be altered for adaptive content, and what to do when reality sets in.


One of the hardest challenges in a mid-to-large size organization is keeping information consistent so that customers receive the same message across the board. Information silos arise within companies making it difficult to communicate with customers effectively. So how do you break down the silos, build bridges throughout an organization, and provide lasting benefits to your customers?

Join Rajal Shah and Richard Hendricks of Juniper Networks, as they share examples of how to establish partnerships across departments and transform a “technical publications” department into an “information experience” cross-functional team. Case studies include:

  • Building content partnerships to align information across several departments
  • Creating new documentation applications to streamline and enrich the customer experience
  • Developing example-based and solution-based documentation with the help of Marketing, Beta Test, and Sales Engineering
  • Establishing a bi-directional relationship with Training to improve both training and documentation deliverables
  • Partnering with Marketing and Engineering to align product names across hardware systems, software, marketing collateral, and technical documentation and more!

Attend this session and learn what has and hasn’t worked for us in terms of encouraging engineers to generate content.