Track: Creating Content

Measuring what’s working, what isn’t, and acting on this critical information is what drives the continuous optimization of your content. Focusing your quality program roles, responsibilities, and accountabilities is the key to simplifying your workload and lowering costs.

In this session, we will demonstrate how to:

  • Establish your Article Quality Index (AQI) to measure the success of your content quality program.
  • Determine your Article Utility Index (AUI), what content is valid AND valuable.
  • Manage your Content Validity Check (CVC) Project(s).
  • Identify and track improvement opportunities (Flagging) and enhancements (Fixing) on an ongoing basis.
Ken Circeo
Sr. Content Publisher at Microsoft

As of October 8th, all video communication produced by your company must be accessible to people with disabilities. This according to the Twenty-First Century Communications and Video Accessibility Act (CVAA) of 2010. So what does this mean for you? Captioning? Voice? Text-to-speech? All of it? Ken will discuss what CVAA compliance means, and provide some insight as to how you can effectively modify your schedule, workflow, and budget to make sure your videos meet CVAA requirements.

Mark Baker
Principle Consultant, Analecta Communications, Inc.

Readers dive into the middle of your content using search, links, or indexes, but often find themselves lost in the middle of a long consecutive narrative. Even when the content is produced using common topic-based writing techniques, it often organized like a book, and individual topics do not work well as a starting point for the reader. On the Web, in particular, readers can come from anywhere and land anywhere. Is your content ready to receive them?

People seeking information on the Web are impatient and have many options to choose from. If your content does not work for them immediately, they will move on. Expecting them to navigate complex hierarchies to find the information they need just won’t cut it with this audience. Whatever page they land on has to work for them immediately. It has to be page one.

Whether you deliver on the Web, in a help system, or on paper, we now live in a world in which every page is page one. You need to provide your readers with Every Page is Page One topics, or they quickly become someone else’s readers. In this session you will learn how to write Every Page is Page One topics that work for the reader no matter how they land on them.

Matt Sullivan
Owner of Tech Comm Tools

You do great things. By now you’ve learned to create content that writes itself, updates itself, and has a bullet-proof structure model and meta information that absolutely rocks! It publishes everywhere, on-time, always, and in every known language. So why are you the only one who knows it? In this session, you will learn how to:

  • Stop creating/using content that does not further your company agenda.
  • Use content that generates buzz about your product.
  • Formulate a plan that reinforces your content message.
  • Identify content that meets your content marketing goals.
  • Identify content that provides value to your audience.
  • Identify appropriate channels for different types of content.
  • Create a community of peers that will carry your message forward.
  • Provide funnels from your content to convert onlookers to participants/customers.
Sharon Burton
Independent consultant

MadCap Flare is solving a lot of your content development problems. So what’s the big issue left? Consistent terminology. If you’re working with a group of people, you know that getting everyone writing to the same style guide can be difficult. But the content reuse possibilities in Flare require consistent language across all topics.

TedoPres has solved this with a new plug-in for Flare. This presentation will show you what HyperSTE adds to Flare and why this may be the tool you can’t do without.

Vikram Verma
Product Manager at Adobe Systems

In this era of device explosion, when consumers are spending more time on smartphones and tablets than on PCs, it has become increasingly important for organizations to reach their customers by offering content on these new devices. However, it is easier said than done, as the traditional output formats such as Webhelp are ill-suited for these devices because of their varying screen sizes.

In this presentation, Vikram Verma, Product Manager, Adobe Systems, will describe how organizations are adapting to the multi-device era and will share the best practices to keep in mind while creating content for these devices. He will also discuss some of the content strategies relevant for these devices and will show you how to publish your content and make it accessible to end-users.