As images gain more importance in the social media landscape, it can be tough for publishers (aka everyone) to keep up. In this session, we’ll take a look at ways non-visual professionals can approach this new challenge, and in the process help to break down silos and change the way we think about content creation from the start.
Ben Rubenstein is currently managing social media and online community efforts for TechTarget, a technology media company in Newton, MA. Previously, he held content management and marketing roles with Northwestern University, the Chicago Sun-Times and wikiHow. He also works as a freelance writer and consultant (when he’s not too busy cooking).