April Hands-on Workshop

Join us April 23–25, 2013 in New Orleans, LA, for a hands-on workshop on

How to Create and Execute a Unified
Content Marketing and Multichannel Publishing Strategy

New: The workshop detailed program is now available.

Unified Content Strategy workshop

It is not uncommon for companies to have content marketing and end-user documentation initiatives in simultaneous production. Rarely, however, do Marketing and Tech Pubs coordinate their content strategies and production.

Without a unified content strategy, companies waste valuable resources, create an inconsistent user experience, and let new revenue opportunities slip away.

Attend this workshop facilitated by 10 industry leaders with real-world experience, and learn how to plan, staff, and execute a successful unified content strategy.

See you in New Orleans!

Jack Molisani
Executive Director

Ongoing Content Strategy Consultations

Attendees can also register for ongoing one-on-one consultations, where our seasoned content strategists provide monthly phone consultations to help you implement your new unified content strategy.


The venue for the workshop is the New Orleans Riverfront Hilton, just steps away from the famous French Quarter and the Canal Street Streetcar line:


The group rate of $189/night is good three days before the workshop and one day after.

Click here to book your room via the group web portal.

Note: Pre- and post- workshop days cannot be reserved using the group reservation page. Instead, call the Hilton at 504-584-3959 and give the group name and ID (LavaCon LCI). A reservation agent will assist you to find the best available rates for your stay.

If at any time you get a error message saying “no rooms are available,” call the hotel to make your reservation by phone, or email me and I will have the hotel add more rooms to the block.


See the registration page or download the fax registration form for tuition information and to register.

Register Now

Come for the workshop, stay for Jazz Fest!