Presentations by Andrea Ames

Embrace Your Power, Influence Will Follow

How can we accomplish more with less? Work smarter, not harder? Get things done through people? Team more? Do these seem like the latest string of corporate buzz phrases? For better or worse, when working within the enterprise content strategy ecosystem, these concepts are real! So how do we do these things? Influence!

At some point, an individual will max-out capacity, burn out, get sick, or worse. By getting things done through other people, we can multiply our personal capacity and ability to do more. By effectively influencing those other people, we can get more of the right things done.

By focusing people to do more of the right things, we have the potential to achieve more value with less—fewer people, less money—and in this economy, we’re all surviving with less of everything. To do all of this, however, influence is the key.

Join Andrea to learn more about the concept of influence as a critical leadership capability, its key components, and how it can be used to benefit business and add career value. You will learn the art of influencing without authority, how to become personally influential, and how to lead teams and overcome obstacles through influence.

About Andrea Ames
Sr. Information Experience Strategist, IBM

Andrea AmesAndrea Ames, M.S., is a Senior Technical Staff Member and Information Experience Strategist and Architect on IBM’s corporate information strategy team where she is responsible for driving broad initiatives to improve the total information experience (TIE). Andrea has more than 25 years of experience in technical communication. She is a Fellow and past President (2004-2005) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of SWE, ASIS&T, IAI, UPA, and ATTW.

She designed, coordinates, and teaches in the University of California Extension (Santa Cruz) certificate program in Technical Writing and Communication, she has published two award-winning technical books and more than 50 papers and articles, and she speaks regularly at conferences and professional organization meetings around the world. She also co-authors with Alyson Riley the regular column, “The Strategic IA,” featured in STC’s Intercom magazine. Get all of her social connections and more at