Presentations by Andrea Ames and Alyson Riley

Creating a Content Strategy Ecosystem

You’ve defined a content strategy, so all you have left to do is implement it, right? Well, maybe. If you’re in an enterprise of any size, your strategy encompasses far more than the content for which you are personally responsible. The most critical precursor to successfully implementing your strategy is to define and develop the right ecosystem of people and processes to ensure the best information experience for your customers while enabling your content creators to flourish and be productive. Understanding the influencers and inhibitors of that ecosystem will enable you to create the best possible environment for implementing your strategy.

Join Alyson and Andrea to learn more about:

  • Defining and applying an end-to-end product lifecycle to ensure efficient business processes and methodologies from the outside in, including:
    • Gathering, analyzing, and prioritizing market and user requirements
    • Understanding the business goals affecting your strategy
  • Effectively influencing the human component of the ecosystem, including:
    • Collaborating across the enterprise to establish and maintain communication, business controls, governance, and standards
    • Ensuring transparency, community, and the organic growth of content
    • Developing organizational strategies to support your strategy
  • Defining and measuring success using metrics for internal efficiency and external effectiveness

About Andrea Ames and Alyson Riley

Andrea AmesAndrea Ames, M.S., is a Senior Technical Staff Member and Information Experience Strategist and Architect on IBM’s corporate information strategy team where she is responsible for driving broad initiatives to improve the total information experience (TIE). Andrea has more than 25 years of experience in technical communication. She is a Fellow and past President (2004-2005) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of SWE, ASIS&T, IAI, UPA, and ATTW.

She designed, coordinates, and teaches in the University of California Extension (Santa Cruz) certificate program in Technical Writing and Communication, she has published two award-winning technical books and more than 50 papers and articles, and she speaks regularly at conferences and professional organization meetings around the world. She also co-authors with Alyson Riley the regular column, “The Strategic IA,” featured in STC’s Intercom magazine. Get all of her social connections and more at

Alyson RileyAlyson-Kathleen Riley‘s mother swears that her first word was actually a complete sentence, and she began her career as an information architect shortly thereafter by developing various organization and classification schemes for her plastic dinosaurs. She now works as a senior information architect and strategist on IBM’s corporate information strategy team and has more than 17 years of experience in technical communication.

Alyson serves as the corporate lead for IBM’s information architecture council, drives IBM corporate-level efforts to define the next generation of user experiences with technical content, chairs IBM’s corporate customer council, and consults with IBM content teams worldwide to develop effective information strategies. Alyson has B.S. and M.S. degrees in Scientific and Technical Communication from the University of Minnesota. She also co-authors with Andrea Ames the regular column, “The Strategic IA,” featured in STC’s Intercom magazine. Find Alyson on Linkedin and follow her on Twitter @ahyphenk.