Presentations by Aaron Fulkerson


Elevating the Customer Experience: Using Content to Transform Engagement

Aaron Fulkerson, CEO and Co-founder of MindTouch, will illustrate how companies can change the customer total information experience by using content as a strategic framework. The discussion will include how companies are using product support to build loyalty and create happy customers, why collaboration and contextual interaction are so important to the mix, and how you can build a business case to get executive buy-in.

Come with questions for our panelists in this interactive keynote presentation.

LavaCon 2013: Keynote 9: Aaron Fulkerson, MindTouch: Elevating the Customer Experience: Using Content to Transform Engagement from LavaCon Conference on Vimeo.


About Aaron Fulkerson
Nintendo and MindTouch

Aaron FulkersonAaron Fulkerson, as CEO of MindTouch, Aaron has grown the company from a small free, open source project into a widely respected brand in social business software with millions of users around the globe and an impressive list of customers. He was a member of Microsoft’s Advanced Strategies and Policies division where he worked on distributed systems research reporting to Microsoft Chief Strategy Officer, Craig Mundie. Aaron has also helped launch several non-profits and businesses outside the software industry.

He also has been a contributing writer at CNN, Fortune, Gigaom, ReadWriteWeb, TechWeb, CMSWire and Forbes Magazine. He has been tapped by the White House to inform national education policy and he has been invited to the e-G8 to inform international technology policy. He is a sought after and dynamic public speaker who has presented at dozens of technology and business conferences. Aaron graduated from UNC-Chapel Hill with a BS in Computer Science. You can find Aaron on Linkedin (http://www.linkedin.com/in/aaronfulkerson) and Twitter (http://twitter.com/Roebot).