Monitoring Social Media for Documentation Customer Feedback

Your marketing department uses social media to monitor your brand and your company’s reputation. Did you know that you can also monitor those sites and networks to get feedback that your documentation team can use? In this session we will discuss the various sites and methods you can use to help your documentation team improve their products, your department’s awareness, and your value to your customers and to your organization.

Rhyne Armstrong
Rhyne Armstrong
RouteMatch Software

Robert Rhyne Armstrong is Director of Documentation at RouteMatch Software. He has 18 years experience in the technical communication field; often moving from the core discipline of technical writing to the outlying roles of corporate communication, product marketing, and user experience design. Over the last several years, Robert has consulted on social media and social networking strategies for several organizations and individuals, and often dives head-first into emerging technologies and communication trends. He is a senior member of the Society for Technical Communication, serving on the Community Affairs Committee and on the leadership council of the Atlanta Chapter. Robert resides in Alpharetta, GA where he spends most of his time shuttling any of his four kids to soccer, ballet, or gymnastics. He is a rabid soccer fan, a youth athletics coach, and a follower and alumnus of the University of South Carolina.