How to Deliver the Wrong Information to the Wrong Person at the Wrong Time

This session will offer a simple primer on how to help good content go bad. It’s surprisingly easy to mess up content delivery, and we’ll prove it by looking at some of the inappropriate and amusing examples that are served up daily all over the Internet. Using a simple three step approach, you too can be guaranteed to botch content delivery.

Communicators from marketing, technical, or other fields probably insist on excellent content delivery. We will give in to them and also prove that delivering relevant, timely, and personalized content is just as easy and demonstrate how it can be done.


Michael Boses
Michael Boses
Contelligence

Michael Boses is a business analyst, product designer, and solution architect whose experience spans multiple industries, government, and defense. Michael Co-founded In.vision Research Corporation, and as CTO was responsible for product design as well as process reengineering and solution architecture on key customer initiatives. After Quark acquired In.vision in 2008, Michael served as Quark's Director of XML Products before co-founding the Contelligence Group.

Don Day
Don Day
Contelligence

Don Day is co-founder of the Contelligence Group. He has led enterprise innovation efforts for more than 20 years resulting in multiple patents, official recognition for his contribution to reengineering IBM's information assets, and designation as an OASIS Distinguished Contributor for his efforts convening and leading the OASIS Darwin Information Typing Architecture (DITA) Technical Committee. Don provides consulting on strategy, technology, and best practices for optimizing the value and usefulness of unstructured data.