Building a Business Case for Content Initiatives

Do you think it’s obvious that investing in content development/ management now will save your company money in the long run? Are you frustrated when management doesn’t instantly agree?

Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote. This session includes case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.

Jack Molisani
Jack Molisani
ProSpring Staffing

Jack Molisani has been a project officer in the Space Division of the United States Air Force, a project manager in a multi-million dollar software company and currently is the president of ProSpring Technical Staffing, a technical staffing company specializing in engineers, technical project managers and technical writers. Jack has a BSE in Computer Engineering from Tulane University and is a Fellow of the Society for Technical Communication. A dynamic and entertaining speaker, Jack has spoken on technical communication, project management and career development to more than 50 organizations and chapters in the US and Europe.