And The Survey Says … How Documentation Quality Affects Brand Perception and Loyalty

In the world of product development and marketing, there is a myth that “no one reads the product instructions.” Inherent to this assumption is that product instructions are not important and  can be ignored, as they are of no value. This session looks at the results of a survey done in  mid 2012 and contains some surprising results and actionable steps your company can make to differentiate your products and your brand from your competitors.

Sharon Burton
Sharon Burton
Content Strategist

Sharon Burton is a nationally recognized expert, public speaker, and instructor in the field of business and technical communication. With 20 years of experience in the field, she has consulted with companies large and small, such as Pitney Bowes, Royal, and Hewlett Packard, to improve their product documentation and documentation workflow. Most recently, she is using her experience in helping companies develop excellent webinar series.

Sharon has received numerous honors for her work, including the distinction of Associate Fellow by the Society for Technical Communication. She was recently identified as the 18th most influential person in the world on the topics of technical communication and content strategy by Mindtouch, Inc.

Sharon is a PhD candidate in Cultural Anthropology and an adjunct professor at the University of California, Riverside, teaching technical communications to engineering majors and post-graduates. A sometimes newspaper columnist and essayist, her articles on life in Southern California have appeared in such periodicals as the Los Angeles Times, the Inland Empire Weekly and the Inland Valley Voice newspapers.

She can be reached at sharon@sharonburton.com.