(76 votes, average: 4.68 out of 5)
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Founder, CloudSpark
Friday, Oct 1
10:45 am – 11:45 am
Get ready to enhance your outreach through digital with this fast-paced, thought-provoking and informative session. You’ll learn how different generations respond to digital outreach, including mobile and social media channels. By looking at your audiences in new ways, you’ll uncover what is readily overlooked–that people respond differently to your messages, your outreach, and your rewards based on their generational affiliation.
Start here and you’ll be able to define the four generations and identify their key motivators. You’ll discover what–and how–to best communicate with these groups based on a preferred blend of personal, social, and professional outreach. You’re certain to “look again” at how you reach out to your customers (and coworkers!).
Take away top tips and insights into how to reach these different groups with different messages to improve your organization’s awareness, brand, and bottom line.
About Jenny Schmitt
Jenny Schmitt is a veteran public relations and marketing professional and sought-after public speaker. She is the founder of CloudSpark, an award-winning strategic communications and social media company that specializes in helping new and emerging companies answers the key questions of “What now?” and “What next?” With experience, expertise, inspiration — and a spark or two — the company provides answers that help small business stand out and achieve results. A frequent media contributor, Jenny has been quoted in USA Today, BrandWeek, Nielsen’s Small Business among others; she regularly contributes to blogs relating to social media and public relations.
The work of Jenny and her team of Sparks was recognized nationally as one of the top 10 “Agencies who get social media” in a research report published by ZDNet. The 2009 report entitled “Is ‘social PR’ for real? Which agencies get it?” summarizes responses to public relations and social media effectiveness surveys sent to C-level executives and marketing decision-makers to determine which public relations agencies are most effective at using social media for their customers. A self-described nerd for all things new, Jenny can be found tweeting on Twitter, linking on LinkedIn, friending on Facebook, sharing on Flickr, chronicling on Plurk, connecting on Nings, and surfing the latest social media channels for the best practices to benefit clients, their brands and bottom lines.
Contact Information
- Phone: 404-421-8323
- Email:
- Website: http://www.cloudspark.com
- Twitter: @cloudspark
I’ve heard Jenny speak at 2 different conferences (ATL & Chattanooga) and she us terrific, as are her visual aides. One smart lady!
Have worked with Jenny and heard her speak. Definitely a rock star – time with her is well spent.
Jenny is very media savvy and has a way of communicating that is both professional and congenial. She is a smart, generous teacher..and great person.
Jenny is an incredible speaker! Go see her session!
Jenny is AWESOME!!! Great speaker.
I’ve heard Jenny speak several times and always learn something. Never boring.
Hi Jenny,
I know you’re a great speaker. I wonder if you’re going to answer the question of how different generations approach the privacy question. With all the recent FB rule changes around privacy, has this caused different generations to think differently about what they post, or just annoyed them?
Hi Greg,
We don’t have specific research (yet!) on how generations are reacting to FB privacy, but we do have research on how the generation differ on what and how much they share online. We also have research on their level of trust for online interactions.
Between now and September we may see research come up on how they differ on FB privacy from a research group like Pew or Nielson, or my team may conduct a small survey – it’s a great question to ask.
Best, Jenny
Jenny is super-smart and high energy. Fascinating topic, don’t miss this one!
Whenever Jenny presents, she offers fresh perspective, smart insights, useful tools and solid value. Definitely a good session to pick!
Terrific individual, definitely a leader and progressive thinker. Don’t miss her session!
Jenny not only keeps up with everything social media, she’s ahead of the curve and is a great PR counselor. She brings insights that are sharp and new. Well worth attending!
Jenny is truly incredible! You must come and hear her speak. She is a remarkable lady with a lot of knowledge who has always been able to get her point across!
Go, Jenny!
Jenny is an enthusiastic and engaging speaker, you definitely don’t want to miss this session.
Jenny Schmitt is a MUST-SEE speaker – dynamic, informative and smart smart SMART. A thought-provoking leader who is always ahead of the latest trends, Jenny Schmitt will share knowledge that can impact your business outcomes immediately. Come prepared to learn – and leave ready to take action.
Jenny Schmitt was my Rosetta Stone for understanding Twitter. @cloudspark was a keynote presenter for the Society of American Travel Writers chapter meeting back in June. What a firecracker! I can say that following her instruction session I was able to revive a Twitter campaign that had plateaued long ago. A Facebook faithful, I didn’t put much stock in the whole “140 characters or less” thing. Now, using some of her tips and insight, I’ve been able to grow our Twitter family by 20 percent in the past couple weeks and provide followers with a more rewarding experience. Schmitt is sharp and witty, and gets your audience engaged. Whether you’re Marketing, Editor or Author, you’ll take something home from a CloudSpark presentation that you can’t wait to try.
Jenny spoke at our Atlanta Urban League Young Professionals Entrepreneur Boot Camp and was a big hit with the participants!
Her high-energy style and knowledge of social media was a great addition to our event, and we were so honored to have her join us.
Her session will definitely be one you will not want to miss!