Program

This year’s theme: How to create digital content that enhances the customer experience, reduces production costs and promotes your online brand.

The conference tuition includes four days of breakout sessions and hands-on workshops—almost 60 from which to choose!

Download the Schedule at a Glance in PDF format.

Wednesday, Sept 29

Thursday, Sept 30

Times	Sessions
7:00am – 8:00am	Continental Breakfast Registration and Exhibit Area Open
8:00am – 8:15am	Welcome
8:15am – 9:15am	Social Media in Business America Natalie Malaszenko, Director of Social Media & Commerce at PETCO
9:15am – 10:15am	Intelligent Content: The Magic Behind the Curtain Ann Rockley, The Rockley Group
10:30am – 11:30am	Is Print Dead? Digital Content for the Next Generation Alan Porter, 4Js Group	Planning, Estimating, and Managing Documentation Projects in an Agile Environment Tim Bombosch, PMP	Stop Documenting, Start Designing! Vivian Aschwanden and Jim Smith, Platform Computing	The DIRTY Truth about Branding Yourself and Your Projects Timothy Johnson, Carpe Factum
11:30am – 12:45pm Lunch	The State of Social Media in 2010: Why Every Business Needs a Social Media Strategy...NOW! Neal Schaffer, Windmills Marketing
12:45pm – 1:15pm	Exhibitor / Vendor Demos
1:15pm – 2:30pm	OMG, it Moves! There is Media-Rich Interactive Content in Your Future Charles Cooper, The Rockley Group	Collaboration Technology for Project Communication Tim Bombosch, PMP	Why Innovate? Using Digital Media to Get to Point B Vivian Auschwanden and Jim Smith	Branding in the Digital Age Ryon Harms The Social Executive
2:45pm – 4:00pm	SWAT: The Tactical Approach to Designing Accomplishments Timothy Johnson Carpe Factum	Project Planning: The Secret to Successful Digital Media Projects Ana Boudreaux, PMP	Old School/New School: Developing an Effective PR Strategy Susan Payton, Egg Marketing & PR	Getting the Word Out: How to Implement Your Online Branding Strategy Matt Sullivan roundpeg, inc.
4:15pm – 5:15pm	You're Only as Good as Your Last Tweet Crosby Noricks, Red Door Interactive
6:00pm	Tweetup

Friday, Oct 1

Times	Sessions
7:30am – 8:30am	Continental Breakfast, Registration Open, Exhibit Area Open
8:30am – 9:30am	Get Ready for Socially Enabled Everything Scott Abel, The Content Wrangler
9:30am – 10:30am	Creating a Content Strategy Rahel Bailie, Intentional Design
10:45am – 11:45am	The Case for a Chief Content Officer Alan Porter, 4Js Group	The Stuff Between the Tags: A Strategy for Today's Content Demands Rahel Bailie, Intentional Design	Producing Quality How-To Videos for Social Media Publication Bonni Graham, Scantron	Generations: Digital Divide and Conquer Jenny Schmitt, Cloudspark
11:45am – 1:00pm Lunch	Why Content Strategists are the Next Corporate Rock Stars Mark Fidelman, MindTouch
1:00pm – 2:15pm	Discovering the Hidden Treasure of Dynamic Product Information Liz Fraley, Single-Sourcing Solutions, Inc.	Avoiding Ambiguity: Understanding the Need for Controlled Vocabulary Bob Sima Tedopres International	From Nothing to YouTube Video in 60 Minutes or Less: Software Training Using Adobe Captivate Brenda Huettner	The Psychology of Social Media Mario Lehenbauer, University of Vienna
2:30pm – 3:45pm	Effective Content Reuse: Integrating CMS and Business Process Management Katie Hicks Hewlett-Packard	Reduce Content to Reduce Costs Bernard Aschwanden Publishing Smarter	Using Augmented Reality to Create 3D Training and Demonstrations Videos Dee Elling Embarcadero Technologies	Finally, A Unified Social Networking Approach That Makes Good Business Sense Scott Abel The Content Wrangler
4:00pm – 5:15pm	Using SharePoint as a Content Management System Dan Beall CompoentOne	Optimizing the Googleability of Your Content Joe Welinske WritersUA	How to Create a "Top Employer Brand" and Attract Key Talent Emma Hamer E. Hamer Associates	The Ins and Outs of Creating Blogs using WordPress Char James-Tanny JTF Associates, Inc.
6:00pm

Saturday, Oct 2

Times	Sessions
7:30am – 8:00am	Continental Breakfast
8:00am – 9:00am	Techniques, Strategies and Best Practices when Designing Content for Mobile Devices Mike Hamilton, MadCap Software	Calculating the ROI for XML and DITA Topic-Based Authoring Sarah O’Keefe, Scriptorium Publishing	Social Networking, Social Presence and Social Boundaries Phylise Banner, American Public University	Getting the Most Out of Twitter ... Everywhere!" Char James-Tanny, JTF Associates, Inc.
9:15am – 10:15am	Publishing Content on Mobile Devices using Madcap Flare Kelly Shortt, CORPTAX	Using ActionScript and XML to Build and Localize 2D and 3D Animations Katie Hicks, Hewlett-Packard	Translating Social Media Julio Montero (panel moderator), Able Translations (moderator)	What's Your Content Doing & Where is it Going? Lee Traupel, LinkedMedia
10:30am – 11:30am	Single Sourcing to the Max: Controlling Content for Mobile (and Other) Devices Neil Perlin, Hyper/Word Services	Adobe Session Bernard Aschwanden Adobe Partner	Effective Machine Translation: It Starts with the Content Jennifer Beaupre, acrolinx	Social Media on a Shoestring Panel Discussion, Jack Molisani, ProSpring Staffing (moderator)
11:30am – 1:00pm Lunch	Closing Keynote Speaker RJ Jacquez, Senior Product Evangelist, Adobe Systems
1:00pm – 3:30pm (post conference workshops)	Implementing Your Content Strategy using Topic-Based and Structured Authoring Neil Perlin, Hyper/Word Services	Overcoming Corporate Resistance to Social Media Emma Hamer, E. Hamer Associates	Leveraging Social Media to Develop Collaborative eLearning Phylise Banner, American Public University	Show Me! A Video Tutorial Workshop Stephanie Schrankler, Sagitec Solutions
	Adding Power to Social Media With Adobe Products and Technology Matt Sullivan, Adobe Partner	Developing User Interface Text and Web-based Content in SmartPhone Applications Joe Welinske WritersUA	MindTouch Workshop Woody Pewitt, MindTouch
Time TBD	Behind the Scenes Tour of SeaWorld (off-site event)