The LavaCon Content Strategy Conference | 25–28 October 2026 | Charlotte, NC
Bill Swallow

Bill Swallow is the Director of Operations at Scriptorium and has been a key player in the content industry since the beginning of his career. With a range of experience from localization production, to online help development, technical writing, documentation management, and consulting, he’s established himself as a respected content strategist.

From Chaos to Clarity: Streamlining Regulated Global Content

Co-presented with: Leah Catania

By early 2026, Insulet expanded sales of its Omnipod insulin pumps to over 20 countries and almost as many languages. The rapidly growing customer base, continually expanding product lines, and increasing number of regulatory requirements significantly outpaced the inefficient desktop publishing processes left over from the early days of medical device manufacturing. Insulet made a strategic move to DITA in late 2025 to centralize content, eliminate manual work, and streamline production through intelligent content reuse, rich metadata, release management, and automated publishing.

In this session, we will discuss the factors that led to the transition to DITA and explore the benefits of such a move in a highly regulated industry. We’ll break down the challenges faced, efficiencies gained, and lessons learned along the way, including:

  • Navigating the maze of Good “X” Practice (GxP) requirements – for the content itself and the tools involved.
  • Mapping completely unstructured content and inconsistent formatting to structured content with templatized outputs.
  • Consolidating dozens of different baseline guides into a handful of “global” English baselines through content reuse and conditional filtering.
  • Adapting content written for printed guides to be used in a mobile-first HTML output for in-app help, while still maintaining as much content reuse as possible