Marcia wrote the book Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them). She has created and strategized about tech content for (mumble) years across more industries than she can keep track of.

Put Your Customer First in Your Content—Literally

Whatever products or services your team writes about, whatever kind of content you create, your customers and potential customers read your stuff for one reason: to find out what’s in it for them. How can you make that chore easier for them?

One thing you can do is empower your writers to transform their sentences to literally put the customer first.

In this session attendees will learn:

• To identify some tip-off words.
• To revise sentences in a way that literally puts the customer first.