The LavaCon Conference on Content Strategy and TechComm Management

LavaCon is a gathering place for content strategists, documentation managers, and other content professionals.

The next LavaCon will be October 18-21, 2015 in New Orleans, LA.

2014 Keynote Recordings

Missed LavaCon 2014 in Portland? Keynote speaker recordings and slides from breakout sessions are now posted.
LavaCon 2014 Keynote Recordings

Our 2015 Program

LavaCon is produced by content managers for content managers. Our 2015 program will cover all phases of the content development lifecycle:

PLAN: Content Strategy, User and Information Experience Strategy, Resource Planning, etc.

DEVELOP: Migrating Legacy Content, Authoring New Content, Translating and Localizing, Testing and Deploying, etc.

MANAGE: Managing Deadlines, Managing People, Managing Budgets and Resources, and more–

Our 2015 program will also include a New Manager Bootcamp, covering what content professionals should do when they find themselves newly promoted into a management role.

Join Us in New Orleans

Want to speak at LavaCon? Submit your speaker proposal by February 23, 2015.

Want to attend LavaCon? Pre-register by March 15 and bring your boss or colleague for free.

Want to shape the LavaCon program? Click Like next to each proposal on the list below that you want to see in the final program.

Proposal are displayed newest to oldest, with a featured slide deck chosen at random at the top of the list.

See you in New Orleans!


LavaCon 2015 Call for Speakers
7.96k views 97 items
Jack Molisani

LavaCon 2015 Call for Speakers

The 13th annual LavaCon Conference will be held October 18–21, 2015 in New Orleans.

Attendees: Please Like the sessions you would most like to see in the conference!

Source: http://lavacon.org

  Follow List
  Embed List
 
  1. 1  Scoping Content Project Level of Effort, and Getting the Right Resources for the Job

    Scoping Content Project Level of Effort, and Getting the Right Resources for the Job

    In this session, attendees will learn proven methods used for scoping the level of effort involved in achieving successful content project outcomes. Attendees will also learn how to leverage this data to strengthen the case for the resources needed to successfully deliver on project goals.

  2. 2  My personal Hudsucker Proxy: Overcoming Fear of Change

    My personal Hudsucker Proxy: Overcoming Fear of Change

    My personal Hudsucker Proxy: Overcoming fear of change Recognizing opportunities, and summoning the courage to seize them
    A lecture proposal for LavaCon 2015

    Vote for my presentation proposal at LavaCon 2015. With enough votes, I'll be discussing how I've funneled my strengths as an introvert to recognize opportunities, and how I stopped letting my fear of change keep me from taking advantage of them.

  3. 3  Shifting from Live/Online Training to Courseware: Improving Learning, ROI, and Reach

    Shifting from Live/Online Training to Courseware: Improving Learning, ROI, and Reach

    Shifting from live training to courseware Managing content, reuse and rich media to deliver what, where, and when needed

    The past few years have seen massive shifts in how we deliver and attend training. Vote for my proposal to see how I successfully moved from in-person training, to live online training, to developed courseware, and why it was good for everyone involved.

  4. 4  An innovative analytical framework to optimize your content strategy

    An innovative analytical framework to optimize your content strategy

    Pre-conference slide-deck

    .
    In this presentation, Chiradeep Majumdar and Gyanesh Talwar present an innovative analytical framework that helps you optimize your content strategy by focusing on the critical factors that significantly impact your content success. By drawing action items around these key focus areas, you can ensure that your content strategy is poised to generate maximum business value for your organization.

  5. 5  Ditching Words

    Ditching Words

    Our options for creating content keep expanding, along with our options for consuming that content. I've been teaching and presenting on various forms of video and interactive documentation for a few years now, and this session will contain the best take-aways from those sessions. I'll discuss the strategies I use to replace cumbersome text with more effective media.

  6. 6  LavaCon 15 - Shifting the Paradigm of Requirements Gathering

    LavaCon 15 - Shifting the Paradigm of Requirements Gathering

    Are you tired of attending or leading the same old boring requirements-gathering sessions? Would you like to find a way to get stakeholders excited about requirements gathering? Then this class is for you!

    Find out how to use collaborative play to build better solution requirements for SharePoint projects (or any other project for that matter). In this class, you will learn seriously fun ways to do work-seriously! Learn how to tap into true innovation and uncover hidden business requirements. What are you waiting for? Come to this class and learn how to put these tools into action!

    By attending this class, you will be able to:
    • Introduce new and field-tested concepts for creating a clear and compelling vision for SharePoint
    • Facilitate more effective requirements-gathering sessions
    • Identify and avoid five problem patterns that plague many project teams
    • Hit the ground running with new templates that you can use to facilitate your own Innovation Games
    • Refine requirements down to measurable business value, and map to strategic business goals using the "rainbow" technique

  7. 7  LavaCon 15 Dynasty - How to Build a High Performance Team for Repeat Victories

    LavaCon 15 Dynasty - How to Build a High Performance Team for Repeat Victories

    Developing and sustaining high performance teams is an oft-stated operational goal for most enterprises. Many teams can achieve high performance sporadically. But sustained high-performance is elusive for all but a few "dynasties".

    Join us as we drill down into key aspects of high performance teams, including:

    • The indicators/concepts of high performance teams
    • High performance defined
    • How is a team different from a family or a gang?
    • Continuous reformulation of team membership
    • Drafting and incentive’s – how to start building next year’s team now
    • Finding, developing and enhancing talent
    • How to attract, build and sustain high performance teams
    • Team maintenance. Motivation and conflict management
    • When high performance doesn't work
    • Case studies (or just one)

  8. 8  LavaCon 15 Dynasty - Gamestorming Fullday Workshop - Get Your Gamestorming On: Let the Games Begin!

    LavaCon 15 Dynasty - Gamestorming Fullday Workshop - Get Your Gamestorming On: Let the Games Begin!

    Analysis is broken! Did you ever wish there was a more effective and interactive way to gather requirements? In this session we will role play some of these tactics that provide quick and effective insights into business needs. Throw out your trusty questionnaires and get ready to play some serious games. If you want to have fun while you define requirements you won’t want to miss this session.

    By attending this class, you will get a chance to:
    • Get hands on experience in gamestorming and innovation game techniques
    • Understand how to facilitate these innovative strategies on your project
    • Apply field-tested strategies in your organization

  9. 9  LavaCon 15 Dynasty - Enterprise Social Sustainment - Evaluate Aadopt Iterate

    LavaCon 15 Dynasty - Enterprise Social Sustainment - Evaluate Aadopt Iterate

    Sustaining adoption is often overlooked and an under-planned part of many Enterprise Social implementations. You simply cannot afford to ignore the importance of this topic.
    Successful sustainment of Enterprise Social is a critical component to ensuring the long-term success of any comprehensive content strategy,
    Apply field proven tactics to sustain your Enterprise Social and Content Strategy
    Understand how to evaluate user engagement metrics

    By Attending this class, you will be able to:
    • Understand how to engage and build social and content champions Apply field proven tactics to sustain your Enterprise Social and Content Strategy
    • Understand how to evaluate user engagement metrics
    • Understand how to engage and build social and content champions

  10. 10  Good Morning, Good Afternoon, Good Evening: How Teamwork Has Changed

    Good Morning, Good Afternoon, Good Evening: How Teamwork Has Changed

    People say that working on virtual or global teams is no different from working on teams with people in the same building. They are wrong. So how can you ensure that you are successful when working with (or managing) people you have never seen in person, people who are likely to be in different time zones and very different business environments? You need to recognize that the rules of teamwork and business etiquette have unquestionably changed, and your success depends on adapting to the new rules.

    This session explains the keys elements of a successful global or virtual team. We’ll look at the behaviors and approaches that work best, and how they can help you overcome communication issues that may arise. We’ll address practical issues like time zones, cultural differences, holidays, and language. We’ll consider some of the writing problems you may have to overcome. Finally, we’ll discuss how your personal work life can change when you are meeting with and managing people you’ve never met face-to-face.

  11. 11  Don't Puzzle Your Customers; Draw Them a Personalized Picture

    Don't Puzzle Your Customers; Draw Them a Personalized Picture

    A corporate website can feel like a 1000-piece jigsaw puzzle, unassembled. You may be a prospective customer looking for honest information, free of jargon. Where better to find out what a product can really do than the support content? But that's not easy to find, or to search through when you get there. Or you may be an existing customer, and you don't want to re-navigate through layers of tabs and categories to find the information you need. Why can't the site just remember the product you have and your goals with it? And why is the navigation and search different on every single section of the site?

    Those of us who build or contribute content to corporate sites know exactly why things often look messy — because that's also how they are behind the scenes. Content comes from many sources: at least one Web CMS, a CRM system, a product database, and self-contained systems for help and support information. How can all these sources be brought together into one coherent customer experience?

    One way is to seek an enterprise-wide information architecture; an all-encompassing framework that gets everyone using compatible tools, a single content management system, and centrally-mandated templates. This works — sometimes. But it's always expensive, it can create friction and inefficiency, and if it doesn't work, the results can be catastrophic.

    There's another way that brings out the "bright points" of all the content systems and teams in an enterprise. By adopting metadata standards and using dynamic delivery systems that surface relevant content within a consistent look and feel, the corporate website can change from a jumbled jigsaw to a joined-up, personalized picture. Drawing on experience providing such solutions to global brands, Mekon's Mark Poston will demonstrate how this can be achieved.

    In this session, attendees will:

    • Understand how different back-end systems can relate to each other
    • Understand the importance of metadata in publishing content
    • See examples of dynamic delivery in action
  12. 12  Rule the World LavaCon 2015 Proposal

    Rule the World LavaCon 2015 Proposal

    Rule the World! The Five Keys of Global Content Marketing
    Speaker: Heidi Lorenzen
    As the pace of content creation continues to accelerate, and the number of global markets that content needs to reach continues to grow, it's more important than ever to develop and implement a global content marketing strategy. With the “Five Keys of Global Content Marketing,” you’ll learn strategies to produce and deliver multilingual content faster and more cost-effectively so you can capture all the global revenue your company seeks.

    In this session, you will learn why localized content is so important and how to get great at global content marketing so you can:
    • Get your content to more markets faster, and do it consistently;
    • Expand your prospect pool exponentially, and help your customers feel a deeper connection and loyalty to you; and
    • Increase market share and global revenue for your company.

  13. 13  Shift happens - Augmented Reality and the Future of Documentation

    Shift happens - Augmented Reality and the Future of Documentation

    In 2008, we said: "There could be a time where you open up the bonnet of your car, point your mobile phone at the engine to (a) identify which part is which a...

  14. 14  A Lavacon teaser: Leadership and the 7 deadly sins

    A Lavacon teaser: Leadership and the 7 deadly sins

    These are teaser slides: Vote to get this session accepted for Lavacon for access to all the finished goods!
    Wrath, greed, sloth, pride, lust, envy, and gluttony
    Explore how these seven sins (loosely defined) can impact your ability to lead
    Leadership can be demanding, time consuming, exhausting, and draining
    Done right, it is a chance to be challenged, step up, listen, communicate, make change, be supportive, and—if all goes well—have fun along the way
    How can we make a difference that is impactful, positive, and at times bold? By leading.

  15. 15  A Lavacon teaser: Minimalism

    A Lavacon teaser: Minimalism

    These are teaser slides: Vote to get this session accepted for Lavacon for access to all the finished goods!
    Basics of minimalism
    Light examples
    Serious ideas
    Core principles of minimalism

    • Four principles, four sets of samples proving the point Reworking source content
    • Tips to get you started on minimalism
  16. 16  Understanding metadata - practical spia book

    Understanding metadata - practical spia book

    The power and usefulness of metadata is often poorly understood. This session explains what metadata is, and more importantly, how to explain its value to your stakeholders and users. It covers methods for capturing and recording metadata, as well as how metadata and content types are interrelated. While this talk was originally created in the context of SharePoint, the concepts are generic and apply across any content management system.
    Ruven Gotz leads the collaboration practice for Avanade in New York City. He has been building award winning content management solutions for over a decade. He is a Microsoft MVP and has spoken internationally and across North America about collaboration, information architecture and enterprise social tools.

  17. 17  The 9 things to avoid when translating content

    The 9 things to avoid when translating content

    When you take on translating a piece of content for the first time – there are 9 easily overlooked and not-so-obvious pitfalls you can avoid to save time, effort, and $$$.

    In this session, Product Evangelist for MadCap Software & MadTranslations, Inc. Jose Sermeno will cover those 9 things.

  18. 18  Understanding metadata - practical spia book

    Understanding metadata - practical spia book

    PLEASE DOWNLOAD TO VIEW SPEAKER'S NOTES & ANIMATIONS*** Understand what metadata is, and why you should be using it (instead of folders) in your SharePoint ...

  19. 19  Share to survive

    Share to survive

    Rhyne Armstrong for LavaCon 2015 Case Study

    When you finally do break down those silos, how do you make sure all that knowledge passes from one group to the next? Without a program and process in place, you leave it to chance to make sure everyone knows what they need to be successful.
    In this session, we will discuss tools and methods we have used to pull off a successful Corporate Training Program, and how what we've done can be replicated at other companies.

  20. 20  Get out of your office!

    Get out of your office!

    Rhyne Armstrong for LavaCon 2015 Presentation

    The day has come when we are no longer bound to our desks when it comes to learning about our customers and how they use our products. Whether you work for yourself or an organization, getting out of the office and meeting with customers offers valuable insight to learning how our products are deployed, how user-assistance is used, and how our customers work.
    In this session, we will discuss tips you can use to make sure you get the most out of the time you spend with your clients, and how your visit can turn into much more than info to help you improve your technical documents.

  21. 21  Client Communication Portal

    Client Communication Portal

    Rhyne Armstrong for LavaCon 2015 Case Study
    Silos can be bad for employees, but it can be down-right dangerous for your clients. In this session, we will discuss how we are continuing to use a multi-team approach to content creation, and how we developed a single tool for content distribution. A single place for marketing, support, and documentation information.
    Consider this the sequel to the session I presented in 2013, Broken Silos: Destruction for the Sake of our Clients. Since this is a true case study, I will demonstrate the ongoing improvements made to the site, how we have expanded the content creation efforts to other teams, and how we've added new client-driven features to the site.

  22. 22  Workshop proposal: Heirlooms and Hybrids - Governance and Design Practices for Cloud Business Scenarios

    Workshop proposal: Heirlooms and Hybrids - Governance and Design Practices for Cloud Business Scenarios

    Unless you're 100% on premises, or one of the rare few enterprise living purely on Office 365, you have a hybrid environment. What belongs in the cloud, and w...

  23. 23  Workshop proposal: Managed Metadata and Enterprise Content Management in SharePoint 2013 & Office 365

    Workshop proposal: Managed Metadata and Enterprise Content Management in SharePoint 2013 & Office 365

    As SharePoint explodes in enterprise capacity, big data often results in a lot of big noise, too. Managed Metadata and Enterprise Content Management provide tools and analysis to help you separate valuable signals from all the useless background static. This workshop is intended for enterprise architects and content managers looking to optimize the user experience for document-centric collaboration in SharePoint and Office 365.
    We’ll review all the traditional uses for the term store and social tags -- taxonomies, folksonomies, tags, metadata and content types. Then we’ll take a look at the newest functions – extended properties, pinning, and social hashtags. Attendees will learn about information architecture and usage for content management, catalogs, taxonomy, social networking library and site navigation. We’ll go through how to build information catalogs and what NOT to try in 2013. And we’ll conclude with the DCMI “Dublin Core” standards and how to use them to enhance SharePoint metadata dictionaries.
    Then we’ll apply those precise classifications to SharePoint documents. We'll run through the range of solutions, starting with classic authoring, versioning and approvals. From there, we'll move through real world best practices, rules based content organizers, records management and eDiscovery, and Information Lifecycle Management.

    We’ll complete the cycle by reviewing how metadata is used and consumed online with Office 365 – including how to automate search-based classifications with Delve and Boards.

  24. 24  Lavacon Session Proposal: Triple Tag - Managed Metadata and Taxonomies for Content Management

    Lavacon Session Proposal: Triple Tag - Managed Metadata and Taxonomies for Content Management

    Information architecture gets easier with the second edition of Managed Metadata Service in SharePoint 2013. This session will assume a base familiarity with metadata, and will dive ahead to the newest functions – extended properties, pinning, and hashtags. Attendees will learn about architecture and usage for content management, catalogs, social networking, library and site navigation. We’ll also be diving into upgrade, governance, scripting, and development. Next, we’ll use taxonomy in ECM workflow and review the industry standard “Dublin Core” metadata and how to use and adapt it in a SharePoint world, along with best and worst practices. Finally – how tagging is established for content on Delve Boards using the Office Graph.

  25. 25  #LavaCon15 - Vote for this Session- Shifting the Paradigm of Requirements Gathering

    #LavaCon15 - Vote for this Session- Shifting the Paradigm of Requirements Gathering

    Are you tired of attending or leading the same old boring requirements-gathering sessions? Would you like to find a way to get stakeholders excited about requirements gathering? Then this class is for you!

    Find out how to use collaborative play to build better solution requirements for SharePoint projects (or any other project for that matter). In this class, you will learn seriously fun ways to do work-seriously! Learn how to tap into true innovation and uncover hidden business requirements. What are you waiting for? Come to this class and learn how to put these tools into action!

    By attending this class, you will be able to:
    • Introduce new and field-tested concepts for creating a clear and compelling vision for SharePoint
    • Facilitate more effective requirements-gathering sessions
    • Identify and avoid five problem patterns that plague many project teams
    • Hit the ground running with new templates that you can use to facilitate your own Innovation Games
    • Refine requirements down to measurable business value, and map to strategic business goals using the "rainbow" technique

  26. 26  LavaCon15 - Vote for this session - Enterprise social sustainment - Evaluate.Adopt.Iterate

    LavaCon15 - Vote for this session - Enterprise social sustainment - Evaluate.Adopt.Iterate

    Sustaining adoption is often overlooked and an under-planned part of many Enterprise Social implementations. You simply cannot afford to ignore the importance of this topic.
    Successful sustainment of Enterprise Social is a critical component to ensuring the long-term success of any comprehensive content strategy,
    Apply field proven tactics to sustain your Enterprise Social and Content Strategy
    Understand how to evaluate user engagement metrics

    By Attending this class, you will be able to:
    • Understand how to engage and build social and content champions Apply field proven tactics to sustain your Enterprise Social and Content Strategy
    • Understand how to evaluate user engagement metrics
    • Understand how to engage and build social and content champions

  27. 27  Vote for this session if you want to see this session at LavaCon this year! Dynasty - How to build a high performance...

    Vote for this session if you want to see this session at LavaCon this year! Dynasty - How to build a high performance...

    Developing and sustaining high performance teams is an oft-stated operational goal for most enterprises. Many teams can achieve high performance sporadically. But sustained high-performance is elusive for all but a few "dynasties".

    Join us as we drill down into key aspects of high performance teams, including:

    • The indicators/concepts of high performance teams
    • High performance defined
    • How is a team different from a family or a gang?
    • Continuous reformulation of team membership
    • Drafting and incentive’s – how to start building next year’s team now
    • Finding, developing and enhancing talent
    • How to attract, build and sustain high performance teams
    • Team maintenance. Motivation and conflict management
    • When high performance doesn't work
    • Case studies

  28. 28  LavaCon proposal | Quasi-formal: A serious look at non-traditional channels of delivering technical communication

    LavaCon proposal | Quasi-formal: A serious look at non-traditional channels of delivering technical communication

    Click here to view the proposal slide-deck.

    Quasi-formal platforms—such as blogs, forums, and microblogs—are often utilized as technical content delivery channels arbitrarily rather than by design. In this session, we’ll see how these channels need to be an integral consideration in the content strategy of a technical communication department.

    With the help of examples, this session also puts forward the argument that, in some situations, external users could be valuable reviewers for work-in-progress content that will eventually make its way into formal documentation.

    Bonus: If your technical content is long form and/or lives behind a firewall, we’ll discuss how you can use quasi-formal channels to improve its discoverability.

    At LavaCon. This October. Hopefully!

  29. 29  Lava con 15 Session Submission - Get Your GameStorming On! Let the Games Begin

    Lava con 15 Session Submission - Get Your GameStorming On! Let the Games Begin

    Analysis is broken! Did you ever wish there was a more effective and interactive way to gather requirements? In this session we will role paly some of these tactics that provide quick and effective insights into business needs. Throw out your trusty questionnaires and get ready to play some serious games. If you want to have fun while you define requirements you won’t want to miss this session.

    By attending this class, you will get a chance to:
    • Get hands on experience in gamestorming and innovation game techniques
    • Understand how to facilitate these innovative strategies on your project
    • Apply field-tested strategies in your organization

  30. 30  LavaCon proposal | Whose content is it anyway?

    LavaCon proposal | Whose content is it anyway?

    Click here to view the proposal slide-deck.

    Content strategists must concern themselves with the legal aspects of content ownership, curation, and reuse. This session introduces common content licenses and discusses how you can leverage them to your advantage.

    In this session, you’ll also learn why free content on the web—including stock art—is not always "free as in beer". I’ll show you how you can leverage such content while making sure you’re on the right side of the law.

    Along the way, we’ll also see how asserting content ownership calls for more than just the © message at the bottom of your website. And that you—as content strategists—have an equal stake in that fineprint as legal departments.

    At LavaCon. This October. Hopefully!

  31. 31  A Lavacon teaser: Document your way to revenue growth

    A Lavacon teaser: Document your way to revenue growth

    These are teaser slides: Vote to get this session accepted for Lavacon for access to all the finished goods!
    Don’t overly focus on cutting costs; increase revenue
    Improve support docs and target your reader
    Deliver content to multiple audiences on multiple devices
    Instead of cuts, let’s talk about

    • Business growth
    • Increased profits
    • Great ROI

    A mix of how to and case study, delivering value
    Explore ways docs put products and services on the map and front-of-mind for customers

  32. 32  Creating Personas and Journeys that Inform Cross Channel Content

    Creating Personas and Journeys that Inform Cross Channel Content

    In this workshop we will

    • Explore methods of creating Personas and Journeys that go beyond the norm to capture users’ content needs
    • Discover the content expectations across multiple channels –Social Media, Web, Mobile, brick & mortar –and how they may vary
    • What is the right content for a variety of audiences?
    • How can we adjust the content as users progress through a non-linear path?
    • Learn some tactics and fun, interactive activities that will engage your stakeholders and result in meaningful, contextual design documents

    Alison Nichols

    Client Director


    EARLEY & ASSOCIATES, Inc.
    Web: www.earley.com

    Connect with me on LinkedIn: www.linkedin.com/in/anichols100

  33. 33  Moving your Organization up the Knowledge Value Chain (Proposal for Lavacon 2015)

    Moving your Organization up the Knowledge Value Chain (Proposal for Lavacon 2015)

    As your investment in content grows, how can you be sure that your organization is getting all the business benefits it should?

    Joe Gelb, President of Suite Solutions, will present a Knowledge Value Maturity Model which portrays the key tracks leading to increased business value and will help you build an incremental and actionable roadmap to optimize your content use at a world-class level.

    We will walk you through a “day in the life” of a world-class organization that uses this model to leverage their structured content infrastructure for enhancing customer and partner interactions and reaping tangible business benefits.

  34. 34  Being Positive in Challenging Times: a workshop to change your perspective

    Being Positive in Challenging Times: a workshop to change your perspective

    Collaborate with others in this interactive workshop designed to bring out your creative best.

  35. 35  Preview: Lavacon 2015 - Repurposing Content for Multichannel Publishing

    Preview: Lavacon 2015 - Repurposing Content for Multichannel Publishing

    When Management decides to go to an XML publishing system, it’s not always clear to the authoring and editing staff why the decision was made. Ever wonder why they choose to go this route? In this presentation, we’re going to talk about some of the reasons companies choose to go away from desktop publishing systems to something more dynamic, so that you not only understand it better but can get excited about the change.

    Bio:

    Before founding Single-Sourcing Solutions, Liz worked in both high-tech and government sectors, developing and delivering technical design and strategy of authoring and publishing solutions as a Single-Source/XML Architect/Programmer. She’s the founder of TC Camp, the unconference for content creators, consumers, and the people who support them. If you ask her, she’ll say she’s a gardener who’s happiest when those around her are flourishing.

  36. 36  WYDSIWYN (What you don't see is what you need) - In defense of batch document formatting

    WYDSIWYN (What you don't see is what you need) - In defense of batch document formatting

    PDF is still one of the main deliverables for documentation.

    There has long been this belief by some that handcrafting documents with a WYSIWYG (What you see is what you get) solution is the only way possible to achieve good results. The reality is that batch document formatting provides a much better solution and address the total business requirement - WYDSIWYN (What you don't see is what you need).

    For current business needs batch document formatting offers the best solution, especially when the content is XML and stored in a CMS.

  37. 37  Content Marketing: A Data-Driven Gut Check

    Content Marketing: A Data-Driven Gut Check

    Session Description: Content is king, but how do brands keep up now that everyone is content creators? How do brands decide where their team should focus the effort? Content marketing allows marketers to convert one-time visitors into loyalists. This session will explore how to marry journalism and predictive analytics in content creation.  

    In this session, attendees will learn how to:

    • Identify and compare content performance KPIs
    • Build influencer programs to increase visibility among target audiences
    • Marry journalism and predictive analytics in content creation  
  38. 38  A Lavacon teaser: Tech comm throwdown

    A Lavacon teaser: Tech comm throwdown

    These are teaser slides: Vote to get this session accepted for Lavacon for access to all the finished goods!
    Tired of the “same old, same old” of presenters with canned and prepped slideshows?
    Support the Tech Comm Throwdown series!

    • Mixing fact and funny, two experts debate serious (and not so serious) topics.
    • An unbiased, highly professional, and stone-cold serious moderator (me) tries to keep them in line, awards meaningless points, and guides the debate.
    • Love debates? Love comedic timing? Love Lavacon? Don't pick just one, get all three!
  39. 39  A Lavacon teaser: Show me the money

    A Lavacon teaser: Show me the money

    These are teaser slides: Vote to get this session accepted for Lavacon for access to all the finished goods!
    If you create docs and explain ideas, see how to quickly collaborate and get content online, and how doing so will make you (and your business) more money.

    • Do more at your job: The right tools deliver more, with less. Help make money!
    • Manage a team effectively: Enable a team to collaborate and publish to multiple outputs! Save money!
    • Land new clients: Make content look great, using THEIR words and formats and win that contract.
  40. 40  Improve the UX of Your Content and Prove It

    Improve the UX of Your Content and Prove It

    Users are your biggest advocates when you involve them in your efforts to improve content quality. Users can convince writers, who may be stuck in their “old ways,” to adopt new ideas and methodologies.

    We’ll take you through our UPLift evolution to
    improve content
    create model documents
    implement a repeatable methodology
    validate our models with customers.

    #customerexperience, #contentvalidation

  41. 41  Reining in free range documents-proposal

    Reining in free range documents-proposal

    Information Architecture and Content Management Case Study

    A project to make a set of corporate documents easier for end-users to find--and ultimately use

    Issues included corporate culture, access methods and terminology, and information architecture

  42. 42  How to Prevent an International Incident - Tips and Tricks for Communicating with a Global Team

    How to Prevent an International Incident - Tips and Tricks for Communicating with a Global Team

    Technical communication has gone global. Modern technology allows us to work with subject matter experts or other writing colleagues in other time zones and different environments, all coordinating and working towards the common goal of producing something meaningful.

    Whether you work with someone down the hall, in another state, or halfway around the world – communication is key. Learn ways to avoid having a frustrated team struggling with a project that will be late and over budget due to communication issues.

  43. 43  Char James-Tanny: Accessibility Matters: Making Your Products Available to Everyone

    Char James-Tanny: Accessibility Matters: Making Your Products Available to Everyone

    Being a person with a disability means that you are a member of the largest minority group in the world, and this group doesn’t discriminate. Anyone can become a member at any time for varying amounts of time.

    The World Health Organization currently estimates that globally, 1 billion people have at least one disability, and people with disabilities have $8 trillion in disposable income worldwide. Yet they are the group with the highest unemployment (over 60%). And they are the group most ignored by mainstream content developers.

    As technical communicators, our job is to make sure that everyone can understand the content we create. And for the most part, we are successful—except when it comes to people with disabilities. (Or people using devices and websites in ways that we didn’t plan on, such as a traveler trying to view a restaurant’s website when hungry.)

    During this session, you’ll see examples of what it means to be a person with a disability when using websites, mobile devices, and documents. And you’ll learn some things that you can do now to make your information more accessible, using the Web Content Accessibility Guidelines (WCAG) 2.0 as a reference.

  44. 44  Eeshita Grover - The Communications Manager’s Toolbox

    Eeshita Grover - The Communications Manager’s Toolbox

    The Communications Manager’s toolbox – Part 1 (for new managers)

    This session is geared towards new Communications Managers. I'll share my experience and insight about the following topics.

    o Getting to know my team
    - I was hired from outside. What do I need to know about the dynamics of the team?
    - I was promoted from within. It was different when they were my peers, but now I manage them.

    o Getting to know the content
    - Content Inventory and audit – where are we at?
    - Vision and strategy – how do I align our content to the parent organization’s goal? Is it engineering or marketing or something else?
    - Customer satisfaction and customer experience
    - Understanding the key stakeholders

    o Playing the role model

    For the advanced track:

    The Senior Comms Manager’s toolbox – Part 2 (for 5+ years in management)
    o Keen focus on vision and strategy
    - Taking the function to the next level.
    - Impacting rate of adoption of the product
    - Innovation

    o Building a holistic team – More than only writers
    - Using an Information Architect and Content Strategist to their fullest capacity
    - Defining your team’s brand and presence

    o Managing performance
    - Defining criteria and expectations for the rock stars and the ‘not quite’
    - Coaching and mentoring
    - Providing career path support to a team with diverse skills

  45. 45  Getting the Most out of Type-Ahead/Autocomplete - LavaCon 2015 propsoal by Brian Eisenberg

    Getting the Most out of Type-Ahead/Autocomplete - LavaCon 2015 propsoal by Brian Eisenberg
    In this lecture, attendees will learn about the latest and greatest in type-ahead and autocomplete technology and functionality.

    Brian Eisenberg
    Associate Consultant - Taxonomy
    Earley & Associates
  46. 46  Models & Tags: A LavaCon 2015 Proposal by Seth Maislin, Earley & Associates

    Models & Tags: A LavaCon 2015 Proposal by Seth Maislin, Earley & Associates
    How to repeatable construct user-focused domain and content models.
    Proposed for LavaCon 2015.
    Written by Seth Maislin, Principal Consultant of Taxonomy at Earley & Associates. www.earley.com
  47. 47  How Content Promotion Changed Digital Marketing Forever

    How Content Promotion Changed Digital Marketing Forever
    "How Content Promotion Changed Digital Marketing Forever" will cover the problems with content strategies today and share how content promotion can generate success.
  48. 48  LavaCon 2015 Presentation: Integrating Content Planning & Delivery Across the Enterprise

    LavaCon 2015 Presentation: Integrating Content Planning & Delivery Across the Enterprise
    Integrating Content Planning & Delivery across the Enterprise - Going From Busted Silos to Beautiful Music Our session looks at how to integrate content planni...
  49. 49  LavaCon 2015 Presentation - Content Triangle Framework

    LavaCon 2015 Presentation - Content Triangle Framework
    Rather than thinking about Content Strategy as a fully baked cake, why not think about content in its core parts: the technology used to manage it, the approac...
  50. 50  REVISED TUTORIAL: How to Propose - View This First

    REVISED TUTORIAL: How to Propose - View This First
    View this tutorial for instructions on how to propose.

    Questions? Email jack@lavacon.org or call 562-726-1800 x201
  51. 51  Jeanne Lewis: Collaborative Technical Writing

    Jeanne Lewis: Collaborative Technical Writing
    In this session, attendees explore using agile collaborative techniques to capture and document technical content

    For almost a decade, customers requested maintenance and operational guidance and after several attempt, the complexity and scope of the content still prevented successful publication. Additionally priorities focused money, time and resources on customer’s immediate needs, such as deployment & configuration guides, hardware manuals and knowledge base articles.

    Facing this challenge a year ago, we decided it was time to “think outside the box”. How could we cut the costs and schedule without impacting technical accuracy, product coverage and a professional look/feel? Instead of the traditional method of hiring a technical writer, expecting them to ramp up on the technology in a short time and track down SMEs…, we took a leaf out of product developments playbook. Using agile and collaborative writing techniques, we pulled SMEs (engineers, product developer and others) into a room and in ONE week we wrote and published a 200+ page book!

    In the 5 months since our first guide shipped we’ve had 5,000+ downloads and our second book was downloaded 500 times in the first week. AND, the content is current, deeply technical and accurate. By the end of 2015, we will have 6 guides (10,000+ pages of quality technical content) available on demand for customers.

    PLUS we will have ePubs and Print of Demand through a number of channels. As the high tech industry slashes technical publications teams, new models are required. This one works!
  52. 52  Lavacon proposal: Startup to the Big Leagues

    Lavacon proposal: Startup to the Big Leagues
    Case Study
    Joe and Meg will discuss the lessons learned from Cisco, HP, and Cadence acquisitions. We will attempt to provide practical advice for what you might do now to ease this often rough journey.

    We found that with small incremental changes (some started two years before acquisition), we were able to achieve amazing transformations in our documentation set that allowed our transition from startup to the big leagues to go smoothly and without undue stress on any one team member. We will offer tool, authoring format, output type, word choice, topic, and template style tips, along with some practical advice on options to manage the things you didn’t expect.

    #megmiranda
  53. 53  LavaCon Proposal: Making the Most of the New Math Specializations in DITA 1.3

    LavaCon Proposal: Making the Most of the New Math Specializations in DITA 1.3
    Although many organizations have long been using MathML with DITA, DITA 1.3 will include new math specializations standardizing inclusion of mathematics in DIT...
  54. 54  Play Nice: Successful freelancer/client relationships

    Play Nice: Successful freelancer/client relationships
    How can freelancers and their clients best work together? What are the best practices for maximizing the value of the relationship? What are the pitfalls to avoid? In this fast-paced, humorous talk, you'll learn how to build strong relationships to deliver the best possible content.
  55. 55  Content strategy triage: Who lives? Who dies? Who do you fight to save?

    Content strategy triage: Who lives? Who dies? Who do you fight to save?
    Proposal for Content Strategy Triage presentation for Lavacon 2015
    @sarahokeefe
    Sarah O'Keefe Scriptorium
    Who lives? Who dies? Who do you fight to save?

    How to prioritize content strategy efforts
    What types of problems can't be solved
    Where you can make the biggest difference
  56. 56  Surviving Agile: A Case Study In Failure (and Success)

    Surviving Agile: A Case Study In Failure (and Success)
    Your software development team is moving to Agile, and they expect you to adapt. Now what?

    We've been there and have seen failure (and success) along with way.

    In this session, you will learn:
    - some of the challenges our team experienced moving to Agile development
    - some of our successes and failures as we tried to work within Agile
    - where we are now as we continue to try to improve our processes
    - how Agile design and doc would work together in a perfect world
  57. 57  Improving AX (Content Author Experience)

    Improving AX (Content Author Experience)
    Content authors are sometimes the forgotten lynch pin in the quest to provide great content and user experience. Improving the author experience improves our final products, saves time and money, and allows us to retain high-quality quality content authors.

    Because the terms are sometimes used differently, I’m going to lump content creators and content authors together and call them all content authors. This would include in-house employees as well as freelancers who work as:

    - writers
    - photographers
    - graphic designers
    - videographers
    - other people who somehow ended up in charge of part of a website

    Instead of focusing on improving technology (such as the CMS, which is always helpful but often in the hands of the IT folks not you), the focus of our discussion will be on what managers can directly do to improve the experience of these people and how this can impact the final product.

    In this session you will learn:

    - the secret pet-peeves of these various types of content authors
    - the one key action to take that always helps the manager-author relationship
    - the process to improve AX each project and head toward rainbows, unicorns and happiness all around

    Hmm. I have only one friend on List.ly so promotion among my personal network is not going to be very effective. Please consider voting for my session, and we'll have fun!
    --------------
    Photo by Woody Thrower - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/12162685@N00 Created with Haiku Deck
  58. 58  Changing Your Authoring Tool with Zero Downtime

    Changing Your Authoring Tool with Zero Downtime
    A case study in change management

    In June '14, the entire Salesforce doc team of 70+ writers switched to Oxygen Author in a single day, with zero downtime.
    In this session, we'll go over how we made this happen:
    - Managing change for a large doc team - scope, moving pieces
    - Why zero downtime = awesome (and necessary, in our case)
    - Planning ahead, way ahead
    - Working out the kinks with automation, DITA, and processes
    - Communication
    - Training strategy
    - Rollout
    - Post-rollout support
  59. 59  Doc is Dead! How Walkthroughs Changed Salesforce’s Content Strategy

    Doc is Dead! How Walkthroughs Changed Salesforce’s Content Strategy
    Customers no longer have the patience to read online help or implementation guides. To help customers better understand why they should use a variety of features, and renew their subscription-based apps, the Salesforce Documentation and User Assistance team partnered with developers to build a new framework in which to display content on screen. Each “walkthrough” displays interactive content to the right customers at the right time to drive feature awareness and increase customer satisfaction.

    In this session, you’ll learn:

    - What a walkthrough is and how it functions.
    - The necessity of walkthroughs over documentation.
    - The challenges of building a new content framework.
    - How walkthroughs changed the content strategy of a large enterprise company.
    - How to rollout a new content-creation tool to product managers, content marketers, and technical writers.
  60. 60  Simple steps to improve your content and make it more understandable for your readers

    Simple steps to improve your content and make it more understandable for your readers
    You have a great product, a great idea or a great website. Now, you have to make your audience understand it. This presentation will teach or remind you of simple changes that you can apply to your content to improve the way it relates to your users. We’ll talk about active voice, formatting content and what grammar rules you should break to help folks understand. Also, we’ll discuss different ways to relate to users like tutorial videos and micro-copy. Then, I’ll send you home with a checklist of simple rules you should apply to all of your content.
  61. 61  Stilo ACI LavaCon 2015 presentation - Converting legacy content to DITA - it's not rocket science!

    Stilo ACI LavaCon 2015 presentation - Converting legacy content to DITA - it's not rocket science!
    Many companies shy away from implementing DITA due to the false perception that converting legacy content to the DITA standard is expensive and tedious.

    In this case study, Pamela Noreault from ACI Worldwide (the market leader in banking and payments software products) and Les Burnham from Stilo International will share a first-hand look at how ACI approached the task of converting 85,000 pages of legacy content as an integral part of their DITA implementation project.

    Pam and Les will share insightful tips, tricks, best practices and valuable metrics, providing a better understanding of what it takes to convert content to DITA and the realization that it really isn’t rocket science!
  62. 62  Money Talks: How content strategy can (literally) prove its worth

    Money Talks: How content strategy can (literally) prove its worth
    Someone read your words. They clicked your links. And they decided to buy your stuff. So why did they quit at the very end? Even when someone has already decided to spend their hard-earned money with you, there are lots of basic content mistakes that can stop people in their tracks. The key is to give customers a simple, straightforward experience so there’s nothing in the way when they’re making the decision to spend their money with you.

    In this case study you’ll learn how to make more money by improving payment-related content. You’ll see real examples from Facebook, including before-and-after metrics.

    You’ll walk away with…
    - Specific content tips to help people get through a payment flow
    - Tools for writing content that give people more control when paying
    - Numbers for your doubting coworker to prove that your (seemingly) small changes can make big money
  63. 63  Guten Free : Get Out of Gutenberg Free

    Guten Free : Get Out of Gutenberg Free
    Free yourself from the tyranny of Gutenberg thinking.

    How to Win at Content Monopoly by dumping 8 Print metaphors

    You've got to love Gutenberg for his innovation. The printing press was a transformative metaphor. In the digital age, this metaphor is holding us back.

    This talk will explore how printing press metaphors become tired and dated.

    WordPress is a perfect example. YouTube is another.

    Want to know how? Vote for this talk

    1. Publish once vs ?
    2. Write before Publish vs ?
    3. SINGLE AUTHOR/ static content vs ?
    4. PAGE CENTRIC & Linear vs ?
    5. CONTENT = LAYOUT vs ?
    6. Single Medium vs ?
    7. Isolated Readers vs ?
    8. Publishers & Consumers vs ?
  64. 64  Faster than Agile - Replacing the publishing process with live content

    Faster than Agile - Replacing the publishing process with live content
    Many tech docs depts are complaining about having to work in an agile environment and suffering from the pressure it brings. But why would content creators want to use agile methodologies, anyway? Why re-publish the entire help system when only one source file has changed? This presentation shows how you can keep your DITA (or other XML) source content on a web server and do XSL transformations on the fly when the various pages are requested. Not only does this make your publishing inherently scalable, it also allows much more dynamic responsive design. My approach allows much faster and much more dynamic workflows. It also allows true responsive design, not by sending the same HTML to every device and hiding some stuff here or there. Instead, what you send to any device can be optimised without changing the DITA (or other XML) source on your server.
  65. 65  Social Me: a proposal for LavaCon 2015

    Social Me: a proposal for LavaCon 2015
    Everyone has an online presence, even those who don’t use social media. Our online personas are becoming more important to our overall presentations, and we’ve all heard horror stories about embarrassing old online photos showing up years later at a bad time. Brenda will review some of the more popular social tools and highlight both great successes and miserable failures.
  66. 66  Connections that Count: Building Relationships for Career Success

    Connections that Count: Building Relationships for Career Success
    It’s not who you know, it’s what you do once you know them. Nix superficial networking and focus on engaging with others in mutually beneficial relationships to move your career forward. Whether you’re trying to move up in an organization or enhance your career by adopting additional responsibilities in different areas, real success is impossible without the collaboration and motivation these relationships give us.

    In this session, attendees will learn:
    • the top five qualities needed to build relationships that contribute to successful career growth
    • specific examples for how to learn and cultivate those qualities
    • the impact positive politics has on your relationships and your career
  67. 67  Experiences and Lessons Learned on the Road to DIT...

    Experiences and Lessons Learned on the Road to DIT...

    The road from traditional book-based authoring to DITA and topic-based authoring is full of potholes

    • How do you chop up a book into self-contained topics and put it back together into something that makes sense?
    • How do you handle reuse and linking?
    • And how do you wrap your mind around new tools and workflows while still getting your job done?

    In the world premier of this, their first play, Tracy Baker and Liz Fraley share experiences and lessons-learned to help you get to DITA/Topic Based Authoring without taking too many wrong turns.

    Slide preview: http://www.slideshare.net/lizfraley/lavacon2015-proposal

    Speakers:

    Tracy Baker has worked in technical communication for over 17 years. Five years ago she convinced her boss that XML/DITA and topic-based authoring was the direction her team needed to head, and went about setting up the infrastructure, training, and systems to make that a reality. Along the journey, there have been tears, trials, and tribulations, but the team now publishes all customer-facing technical documentation from topics. It was a proud moment last spring when the team realized they had published a FrameMaker guide for the last time, and had reached the goal of working 100% in XML/DITA.

    Liz Fraley, founder of Single-Sourcing Solutions, has worked in both high-tech and government sectors, developing and delivering technical design and strategy of authoring and publishing solutions as a Single-Source/XML Architect/Programmer. Specializing in practical development and deployment, she advocates designing architectures that directly improve organizational efficiency, productivity, and interoperability. She’s the founder of TC Camp, the unconference for content creators, consumers, and the people who support them. If you ask her, she’ll say she’s a gardener who’s happiest when those around her are flourishing. @SingleSourcing @lizfraley

    With thanks to Amy Bowman and Wendy Shaffer.

    Photo Credit: https://www.flickr.com/photos/benjaminshell/7021579283

  68. 68  How DITA Can Advance Your Content Strategy

    How DITA Can Advance Your Content Strategy
    What does DITA have to offer Content Strategists? Plenty as it turns out, and more than just content reuse and dynamic multi-channel publishing. DITA provides built-in content consistency, more efficient multi-language translation, and even the ability to handle a myriad of product and version outputs. The updated DITA 1.3 specification includes additional features designed with user interaction in mind, including targeted troubleshooting, improving the ability to add metadata to content—aiding with Search Engine Optimization—and linking across different deliverable types. From a content management perspective there’s also new metadata for keeping track of releases, branch filtering, and more control over handling a diverse set of publication outputs.

    If you are interested in learning more about DITA and its practical implications from a Content Management perspective, or if you are just casually interested in understanding more about the latest developments in this popular XML standard then this is the presentation for you.

    Speaker: Keith Schengili-Roberts, DITA Information Architect at IXIASOFT, DITA evangelist and technical writing nerd. His popular industry blog DITAWriter.com has become a focal point on DITA resources and best practices. Connect with Keith on Twitter @KeithIXIASOFT
  69. 69  Wireframing, Interactive Mockups, and Prototypes Made Easy

    Wireframing, Interactive Mockups, and Prototypes Made Easy
    Have you ever
    • struggled to understand descriptions of a yet-to-be-built feature?
    • thought that a change or two in the interface could eliminate a help topic?
    • been on a seemingly endless email chain discussing alternative user flows?
    • needed to storyboard a product walkthrough?

    If so, you might find that creating wireframes or prototypes could save you time and improve communication with your colleagues. But do you fear that you're not savvy enough with Photoshop? Do you worry that you don't know enough to write code for a working prototype?

    Fear not! New tools make prototyping easier than ever. Other software may already be on your computer, and you've just not realized that you could prototype with it.
  70. 70  Putting Out Fires with Content Strategy

    Putting Out Fires with Content Strategy
    You’ve probably heard—or said—something like “All I did today at work was put out fires.” We don’t want fires, but they happen. So, let’s see how content strategy helps put out fires in software development, some examples, and how content strategy fits with technical communication.
  71. 71  When easy isn't enough: How narrative video games can shape our content strategy

    When easy isn't enough: How narrative video games can shape our content strategy
    Game designers and writers have faced the same problems we have as content strategists, and they’ve found ingenious ways to create an all-important emotional connection with their audience—a “silver arrow.” In this breakout session, we’ll look at the powerful things narrative video games can teach us about content strategy, including the importance of the “non-player character” and the evolution of content in the age of games.
  72. 72  Structure and hypertext

    Structure and hypertext
    Traditional structured writing systems were designed for books and long publication cycles. The Web demands much more agile systems that allow you to add and update pages at will while maintaining full integration and linking of content. Traditional structured writing systems do not translate well to the Web, but the Web still has a need for the robust and reliable content management that a structured writing approach can provide. This presentation will describe how a very different approach to structured writing can be a good fit for the Web and other hypertext systems, without introducing the complexity and overhead associated with traditional structures writing systems. It will include an introduction to the SPFE architecture, a structured writing toolkit designed from the ground up for structured writing for hypertext.
  73. 73  Online Customer Service Marketing - A Content Strategy Love Affair

    Online Customer Service Marketing - A Content Strategy Love Affair
    Discover how a passion for helping customers can bring together two unlikely partners (Marketing and Technical Writers) and break all the rules of silo-d content creation in the process.
  74. 74  Monkey See, Monkey Do: Using Video to Support Your Documentation

    Monkey See, Monkey Do: Using Video to Support Your Documentation
    If a picture is worth a thousand words (as well as some likes, retweets, and +1s), then how much is a video worth?

    Ever find yourself on YouTube, looking to learn how to do something?

    Join Allie as she shares her experiences creating and using short help videos and tutorials to improve her target audience’s learning experience.

    In this session you will learn,
    - Why video?
    - What tool is right for me?
    - Common setup options.
    - Editing and publishing recommendations.
    - Well-researched resources and real-world examples.

    My focus is on screen capture with voice videos. The concepts presented will work with video demonstrations in general, other than lighting and filming.
  75. 75  Tech Doc in a Wiki: Simplify Your Life and Encourage Collaboration

    Tech Doc in a Wiki: Simplify Your Life and Encourage Collaboration
    E2open has been using Confluence to exclusively author and manage global content for the last 3 years. We’ll tell you:
    - Why we think wiki authoring is awesome
    - Why we chose a wiki over traditional documentation tools such as Flare, Word, or FrameMaker
    - Why our collaborators like wiki authoring
    - Why you should consider wiki authoring
  76. 76  Keeping the Content Train on the Tracks (and on Topic)

    Keeping the Content Train on the Tracks (and on Topic)
    How do you keep your content moving forward, while you are weighed down with baggage from the past? Come hear the editors of the DITA 1.3 specification talk about creative strategies they put into place to streamline the process of developing a version of the specification, improve the quality and usability of the content, and get to their destination on schedule.

    Speakers: Robert D. Anderson (IBM) and Kristen James Eberlein (Eberlein Consulting LLC)
  77. 77  The Phantom in the Boardroom: Why You Shouldn't Be Scared to Work With a Ghostwriter

    The Phantom in the Boardroom: Why You Shouldn't Be Scared to Work With a Ghostwriter
    Unethical. Imposters. Liars.

    There’s no shortage of hate out there for content marketing ghostwriters and the companies/individuals that work with them. While ghosts are accused of selling-out, their clients are haunted by accusations of inauthenticity and manufacturing thought leadership. But is this bad rep warranted? Are ghostwriters really the “copywriting hit men”* of the marketing world, getting paid to do the dirty work of others, or a key member of your content team?

    In this session, Chantielle will bust out the proton pack and provide attendees with an inside look at how to properly engage a ghostwriter within your organization. Citing real-world examples from her role as the Lead Content Strategist at Hyperwallet Systems Inc., Chantielle will educate session participants on:

    - how a ghostwriter can improve the quality of your organizations’ content,
    - the benefits of including ghosts in strategic planning,
    - and tactics/tools for executing ghosted projects.

    Participates will leave the session armed with road maps for managing executive/ghost interactions, as well as actionable approaches for nurturing phantoms into fully visible members of your content team.


    (*Robin Philbin - https://plus.google.com/u/0/+RobPhilbin/posts)

     
  78. 78  Customer experience (cx) - come join the party noreault

    Customer experience (cx) - come join the party noreault
    Customer Engagement (CX) is more than a buzz word. It’s key to remaining relevant and to adding value to your employer or business. Come and see how you start the CX discussion, put together and deploy a strategy, and then measure its results. If you’re doing CX already, come and challenge others, share your secrets, and disclose your stories. This session promises food for thought, a party hat of laughs, and a hope that you can get your CX party started when you leave the room.
  79. 79  Efficient Translation Management: 5 Specific Metrics that will Lead your Team to Continuous Process Improvement

    Efficient Translation Management: 5 Specific Metrics that will Lead your Team to Continuous Process Improvement
    What steps is your localization team taking to consistently improve the translation process? Is each project tracked through each stage with comprehensive metrics? Whether projects are tracked manually or automatically, five specific metrics will give you a clear picture of which areas have the most room for improvement, and what changes are needed to improve efficiency and further elevate the performance of your enterprise translation process.

    In this session, attendees will be provided actionable details on which specific translation metrics hold the most value to their enterprise, how and when to analyze the metrics, and the best ways to track them so that each project brings quantified data to validate the performance of all involved, and continuously improve the process.
  80. 80  Documenting application programming interfaces (APIs) for cloud technologies lavacon workshop proposal

    Documenting application programming interfaces (APIs) for cloud technologies lavacon workshop proposal
    From now through 2020, market analysts expect the cloud computing industry to grow globally at a 30% compound annual growth rate (CAGR), reaching $270 billion.* Organizations that have adopted cloud computing and web services technologies use application programming interfaces (APIs) to deliver and exchange content, data, and other digital resources with employees, business partners, customers, and the public at large. On the Programmable Web, the world’s largest repository of APIs, almost 13,000 APIs are updated daily.

    For technical communicators who enjoy reading and analyzing code and working directly with developers, creating API documentation is a lucrative market and rewarding experience. During this half-day workshop, API documentation expert Ed Marshall will introduce you to the world of APIs and how technical communicators succeed in this market. You’ll also create API documentation for REST (Representational State Transfer), one of the most popular protocols used in cloud computing.
  81. 81  Winning Knowledge Spaces = 1 wiki + "Every Page is Page One"

    Winning Knowledge Spaces = 1 wiki + "Every Page is Page One"

    Are you looking for a better content solution and curious what others are doing? Considering moving your content to a wiki? Not familiar with "Every Page is Page One" principles? Always wanted to provide your users will independent, searchable content articles, but also be able to present long workflows? If you answer yes to any of these questions, you would want to hear this presentation.
    This case study tells the story of a company’s move to wiki authoring and delivery, based on "Every Page is Page One" principles. Combining theory (guest appearance by Mark Baker) with practice, you will hear about the challenge, the steps to plan and implement the solution, and lessons learned. Most importantly - you will be able to view real live examples of the implementation, and understand what key principles of Every Page is Page One mean and how they were applied.

    Like below if you are interested.

  82. 82  Coming Out: I write in Word and I love it! And you can too!

    Coming Out: I write in Word and I love it! And you can too!
    Do you like Word, but it's your little secret? Would you like to embark on the content reuse path? There is a way to keep your secret, or come out, and step into the content reuse path without costly outsourcing and hours of learning. In this use case, learn how a solo writer did this.
  83. 83  Content in an Agile World

    Content in an Agile World
    The company is moving to Agile development. What's a Technical Communications team to do? Two content professionals-turned-certified Scrum Masters discuss various options and suggestions for making the move to Agile.
  84. 84  Tips and Tricks to Successfully Managing Content in Madcap Flare

    Tips and Tricks to Successfully Managing Content in Madcap Flare
  85. 85  Successfully Delivering a Personalized Content Experience: From Structured Content Creation to Multi-Channel Publishing

    Successfully Delivering a Personalized Content Experience: From Structured Content Creation to Multi-Channel Publishing
    Structured Content is moving quickly from traditional print to print and digital channels. The key to delivering these projects is to ensure that content is authored once and re-used intelligently across all channels including print, web and mobile in a personalized fashion. Many projects focus on the authoring challenge in isolation and personalization as a secondary concern. For today’s projects to be successful it is vital that an integrated approach to personalized content is considered at both the authoring and publishing level.

    Vasont Systems and Ingeniux will present an overview of the core requirements that these projects require and essential elements for success. A core focus will be targeting content by product, audience and sector; and the important role this plays within effective CXM strategies.
  86. 86  Out of-control - A new paradigm for content management

    Out of-control - A new paradigm for content management
    Content management systems mostly build on the premise that you need to keep everything under control. But as content is getting more and more dispersed across the internet and competing sources of information become much more flexible and agile than your content management system can ever be, there are good reasons to reconsider the premises. Is absolute control over your content really required? Could there be other ways of looking at content that save lots of effort and time and yield much better results at the same time?

    Learning from scientific areas that have been studying out-of-control systems for a long time might be more beneficial to content management than listening to the world of software development - where absolute control over every last detail might just make the difference between optimal performance or the blue screen of death. Information does not break down in the same way that software or machines do. So why not let go of our need for control and see how we can let our content thrive?

    I have regularly surprised audiences with my out-of-the-box thinking. Even if people did not always agree, my presentations were invariably rated as very interesting and highly effective. If you would like to see this presentation, vote for me.
  87. 87  The Dark Arts of Content Leadership

    The Dark Arts of Content Leadership
    Proposed for Lavacon 2015 in New Orleans, this presentation looks deep into the dark arts of content leadership, into how leaders emerge and influence for the better content solution projects and consequently for better organizational results. It confronts some of the hard truths about content management projects - some of the challenges that derail so many projects and some of the things that people, that leaders, can do to overcome them. I was thinking of using the universe of Marvel characters, especially villains, to categorize and better understand the types of challenges that are lying in the weeds.

    Going further, I would say that there is something special about "content" and about the things we can do with content, that let us confront the biggest challenges of all - the lack of (and desperate need for) integration between data collections, business processes, teams, organizational entities, customer communities, and so on. This is where the Wolverine must take on the most menacing of foes...
  88. 88  Start with Empathy: Content Strategy and Design Thinking

    Start with Empathy: Content Strategy and Design Thinking
    No matter who your audience is, finding a voice that resonates isn’t easy. Your next challenge is getting content creators to use it correctly. At PayPal, we shifted our focus from what we think “PayPal is and isn’t” to customer emotion and design thinking, creating a repeatable and scalable methodology that elevates content strategy in the design process and hits the mark with customers.
  89. 89  Why SharePoint Governance is Everybody’s Responsibility (and Problem)

    Why SharePoint Governance is Everybody’s Responsibility (and Problem)
    SharePoint sometimes gets a bad rap. Organizations have abandoned SharePoint and departments have fought with IT to gain more control. Too often organizations try to adapt themselves around SharePoint instead of trying to adapt SharePoint to their existing corporate and IT governance plan. The process of repairing an organizations credibility and recouping return on investment starts by zeroing in on the root cause of a failed SharePoint project. In my session I discuss real world solutions in which small to large organizations were able to develop a governance plan that worked the way their company worked. I also discuss ways get everyone in your organization involved and excited about SharePoint governance.
  90. 90  Crossing Silos The Art of Presenting to Upper - Level Management

    Crossing Silos The Art of Presenting to Upper - Level Management
    Title - Crossing Silos The Art of Presenting to Upper - Level Management

    Description - Keynote * Your management teams are always on the run. They're maxed out, difficult to grab a hold of and, when you do finally get them to sit down, hard to keep the attention of.
  91. 91  LavaCon 2015 CFP: Collecting metrics . . . like a boss!

    LavaCon 2015 CFP: Collecting metrics . . . like a boss!

    Managing TechComms . . . .like a boss
    Data that make you go hmmmm . . . .like a boss
    Doc department looks so pro . . .. like a boss

    This breakout sessions presentation tells you how to find out what your boss's boss cares about, how to collect metrics on those cares, and how to turn that data into information she'll read.

    You'll be seen as invaluable and on board with the organizations' in no time . . . like a boss

  92. 92  Adventures in Outsourcing: A Guide to Navigating the Wild World of Content Providers

    Adventures in Outsourcing: A Guide to Navigating the Wild World of Content Providers
    So, you need some outside help for your big content project? What are your options? Where do you start? In this session, you'll learn how to choose the right solution, best practices for working with external contributors and tips for saving time and money as you scale.
  93. 93  LavaCon 2015: CFP - Structured BPM Workshop

    LavaCon 2015: CFP - Structured BPM Workshop
    Come learn how to use one business process modeling (BPM) methodology to gather current and future-state content requirements. This data can be analyzed for process improvement or automation of existing paper-based workflow processes.
  94. 94  LavaCon 2015: CFP - Modeling Your Content using BPMN

    LavaCon 2015: CFP - Modeling Your Content using BPMN
    Content is still “king” to those in the technical communication or content strategy space. I have found it easier to “craft” content for just about anything by modeling it using the BPMN methodology. It’s like mind mapping, but with more of a structure than one expects. I can model my thoughts in free-flow or by using swimlanes for a more structured approach.
  95. 95  Building a BPM Content Wiki with SharePoint

    Building a BPM Content Wiki with SharePoint
    SharePoint to some is a “content repository”. Is it? Sure, in a loose way. In this session, I’ll share how I sold management on the use of a BPM wiki site for onboarding new team members, consultants, and contractors. All it took was mapping out the content, adding some graphical links, and doing a “little bit” of HTML coding.
  96. 96  Little content fish in a big company pond

    Little content fish in a big company pond
    When I worked in an agency I always had internal support from my team, even with the worst clients imaginable. Then I moved to Fidelity, a large company where our clients were our superiors. I learned to hate and fear the phrase “we know it’s a problem, but we don’t want you to focus on it.” I lost faith, and I lost interest in my work for months. When I awoke from my stupor, it was thanks to a conference, a book, and a plan. Now I want to save other content strategists from getting lost in the big pond.



    In this session, attendees will learn:
    How to make a “content problem” into a “company problem.”
    How to walk the fine line between useless gossip and necessary rabble rousing.
    How to recognize when process is helpful, and when it’s harmful – and how to fix it.
  97. 97  Building a Business Case for Content Initiatives

    Building a Business Case for Content Initiatives
    Do you think it’s obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesn’t instantly agree?

    Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote.

    This session includes case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.

Who Should Attend?

  • Documentation Managers
  • Content Strategists
  • Technical Writing Team Leads
  • Content Managers and Developers
  • Social Media Strategists
  • Project Managers
  • User Experience Managers
  • Technical Writers and Editors
  • Other Content Professionals

LavaCon 2015