LavaCon is a gathering place for content strategists, documentation managers, and other content professionals.
Missed LavaCon 2014 in Portland? Recordings of our 2014 keynote speakers and session slides from breakout sessions are now posted.
Interested in attending or speaking at LavaCon Europe? Please take our survey about when and where we should hold our first European conference.
The next LavaCon will be October 18-21, 2015 in New Orleans, LA. Sessions in our 2015 program will be organized into the following tracks:
PLAN: The Content Strategy and User Experience (UX) track contains sessions on how to maximize the user/information experience.
PRODUCE: The Content Development track contains sessions on the Develop, Test, Deploy, and Maintain phases of content development lifecycle.
MANAGE: The People and Project Management track contains sessions on how to manage content development people and projects.
Interested in speaking at LavaCon? The Call for Speakers is now posted.
Interested in attending LavaCon? Please vote for which sessions you want to see in the program.
LavaCon 2015 Call for Speakers
Speakers: Please view the tutorial for submitting directions.
Attendees: Please Like the sessions you would most like to see in the conference!
Unethical. Imposters. Liars.
There’s no shortage of hate out there for content marketing ghostwriters and the companies/individuals that work with them. While ghosts are accused of selling-out, their clients are haunted by accusations of inauthenticity and manufacturing thought leadership. But is this bad rep warranted? Are ghostwriters really the “copywriting hit men”* of the marketing world, getting paid to do the dirty work of others, or a key member of your content team?
In this session, Chantielle will bust out the proton pack and provide attendees with an inside look at how to properly engage a ghostwriter within your organization. Citing real-world examples from her role as the Lead Content Strategist at Hyperwallet Systems Inc., Chantielle will educate session participants on:
- how a ghostwriter can improve the quality of your organizations’ content,
- the benefits of including ghosts in strategic planning,
- and tactics/tools for executing ghosted projects.
Participates will leave the session armed with road maps for managing executive/ghost interactions, as well as actionable approaches for nurturing phantoms into fully visible members of your content team.
(*Robin Philbin - https://plus.google.com/u/0/+RobPhilbin/posts)
2 Successfully Delivering a Personalized Content Experience: From Structured Content Creation to Multi-Channel PublishingStructured Content is moving quickly from traditional print to print and digital channels. The key to delivering these projects is to ensure that content is authored once and re-used intelligently across all channels including print, web and mobile in a personalized fashion. Many projects focus on the authoring challenge in isolation and personalization as a secondary concern. For today’s projects to be successful it is vital that an integrated approach to personalized content is considered at both the authoring and publishing level.
Vasont Systems and Ingeniux will present an overview of the core requirements that these projects require and essential elements for success. A core focus will be targeting content by product, audience and sector; and the important role this plays within effective CXM strategies.
The company is moving to Agile development. What's a Technical Communications team to do? Two content professionals-turned-certified Scrum Masters discuss various options and suggestions for making the move to Agile.
4 Efficient Translation Management: 5 Specific Metrics that will Lead your Team to Continuous Process ImprovementWhat steps is your localization team taking to consistently improve the translation process? Is each project tracked through each stage with comprehensive metrics? Whether projects are tracked manually or automatically, five specific metrics will give you a clear picture of which areas have the most room for improvement, and what changes are needed to improve efficiency and further elevate the performance of your enterprise's translation process.
In this session, attendees will be provided actionable details on which specific translation metrics hold the most value to their enterprise, how and when to analyze the metrics, and the best ways to track them so that each project brings quantified data to validate the performance of all involved, and continuously improve the process.
Title - Crossing Silos The Art of Presenting to Upper - Level Management
Description - Keynote * Your management teams are always on the run. They're maxed out, difficult to grab a hold of and, when you do finally get them to sit down, hard to keep the attention of.
No matter who your audience is, finding a voice that resonates isn’t easy. Your next challenge is getting content creators to use it correctly. At PayPal, we shifted our focus from what we think “PayPal is and isn’t” to customer emotion and design thinking, creating a repeatable and scalable methodology that elevates content strategy in the design process and hits the mark with customers.
Do you like Word, but it's your little secret? Would you like to embark on the content reuse path? There is a way to keep your secret, or come out, and step into the content reuse path without costly outsourcing and hours of learning. In this use case, learn how a solo writer did this.
Proposed for Lavacon 2015 in New Orleans, this presentation looks deep into the dark arts of content leadership, into how leaders emerge and influence for the better content solution projects and consequently for better organizational results. It confronts some of the hard truths about content management projects - some of the challenges that derail so many projects and some of the things that people, that leaders, can do to overcome them. I was thinking of using the universe of Marvel characters, especially villains, to categorize and better understand the types of challenges that are lying in the weeds.
Going further, I would say that there is something special about "content" and about the things we can do with content, that let us confront the biggest challenges of all - the lack of (and desperate need for) integration between data collections, business processes, teams, organizational entities, customer communities, and so on. This is where the Wolverine must take on the most menacing of foes...
How do you keep your content moving forward, while you are weighed down with baggage from the past? Come hear the editors of the DITA 1.3 specification talk about creative strategies they put into place to streamline the process of developing a version of the specification, improve the quality and usability of the content, and get to their destination on schedule.
Speakers: Robert D. Anderson (IBM) and Kristen James Eberlein (Eberlein Consulting LLC)
Considering moving your content to a wiki? Not familiar with "Every Page is Page One" principles? Always wanted to provide your users will independent, searchable content articles, but also be able to present long workflows? Looking for a better content solution and curious what others are doing? If you answer yes to any of these questions, you would want to hear this presentation.
This case study tells the story of a company’s move to wiki authoring and delivery, based on "Every Page is Page One" principles. Combining theory (guest appearance by Mark Baker) with practice, you will hear about the challenge, the steps to plan and implement the solution, and lessons learned. Most importantly - you will be able to view real live examples of the implementation, and understand what key principles of Every Page is Page One mean and how they were applied.
Who Should Attend
- Documentation Managers
- Content Strategists
- Technical Writing Team Leads
- Content Managers and Developers
- Social Media Strategists
- Project Managers
- User Experience Managers
- Technical Writers and Editors
- Other Content Professionals