Content Strategy and Content Management

• 
  Content is Currency: Developing Powerful Content for Web and Mobile

  Jon Wuebben, Content Launch

• 
  Exploring the World of Content Reuse

  Mark Lewis and Scott Abel, Quark, The Content Wrangler

• 
  Giving Customers What They Want: Integrating Content in the Customer Lifecycle

  Noz Urbina, Mekon Ltd.

• 
  How to Build Profitability in Your Process

  Christopher Ward and Emmelyn Wang, Webworks and Dun & Bradstreet

• 
  Managing Content Development Projects in Agile-Like Environments

  Bonni Graham, Scantron

• 
  Measuring the Success of Content Through Metadata

  Jason Owen, IXIASOFT

• 
  Monitoring Social Media for Documentation Customer Feedback

  Rhyne Armstrong, RouteMatch Software

• 
  Moving a Company from Chaos to Content Management

  Pam Norealt, ACI Worldwide

• 
  Tech Comm and Support that Delivers Customer Happiness: Field Tested Social Design Patterns That Work

  Aaron Fulkerson, MindTouch

• 
  The Three Pillars of a Good Content Strategy: Analytics, Optimization and Governance

  Andrew Bredenkamp, Acrolinx

• 
  Using Web 2.0 to Turn Legacy Content into a Revenue-Generating Corporate Asset

  Pam Norealt, ACI Worldwide