Portland Conference Schedule

Saturday, October 6


Sunday, October 7


Conference Sessions | Download PDF
TimePresentationTrack
7:30–8:15amContinental Breakfast
8:15–9:15amThe State of the Industry: We’re Not in Kansas Anymore
Jack Molisani, Prospring StaffingScott Abel, The Content Wrangler
General Session
9:30–10:30amFive Ways to Make Executives Love Content Development Alan Porter, 4Js GroupProject Metrics and Development Team Management
Exploring the World of Content Reuse Mark Lewis, QuarkScott Abel, The Content WranglerContent Strategy and Content Management
What Makes a Superhero? Doing What Others Can’t and/or Won’t Cory Ganser, MindTouchCase Studies and Roundtable Discussions
Doing More with Less: Meeting Your Content Creation Needs with FrameMaker 11 Kapil Verma, Adobe SystemsUser Experience and Multichannel Publishing
First Things First: Proper Asset Management in New Media Projects Ken Circeo, Microsoft
eBooks, New Media, and Mobile Devices
10:45–11:45amKPIs and Metrics for Managing Content Developers Bernard Aschwanden, Publishing SmarterProject Metrics and Development Team Management
Moving a Company from Chaos to Content Management Pam Noreault, ACI Payment SystemsContent Strategy and Content Management
Creating Single Source Content for Classroom Training and Online Help Using Adobe Robohelp Beth Gerber, Lighttext—An Adobe PartnerCase Studies and Roundtable Discussions
How to Deliver the Wrong Information to the Wrong Person at the Wrong Time Michael Boses, ContelligenceDon Day, ContelligenceUser Experience and Multichannel Publishing
Assessing the Mobile Readiness of Legacy Content Linda Morone, Data Conversion LaboratoryeBooks, New Media, and Mobile Devices
11:45–1:00pmTomorrow Was Yesterday: Shaping the Future of Content Creation Noz Urbina, Mekon LtdGeneral Session
1:00–2:00pmGaining Value from Global Content Using a CMS Brent Murphy, Hewlett-PackardSuzanne Mescan, VasontProject Metrics and Development Team Management
Giving Customers What They Want: Integrating Content in the Product Development Lifecycle Noz Urbina, Mekon LtdContent Strategy and Content Management
One CMS Does Not Fit All: Multiple Roads to Knowledge Management Rhyne Armstrong, RouteMatch SoftwareCase Studies and Roundtable Discussions
Multichannel Publishing Strategies for Multinational Organizations Joseph Bachana, DPCIUser Experience and Multichannel Publishing
Every Problem is Not a Nail: Choosing the Right Media for your Content Ken Circeo, Microsoft
eBooks, New Media, and Mobile Devices
2:15-3:15pmHow Documentation Teams Can Use Web Analytics to Expand their Corporate Value Karen Buchanan, IBMBob Zebian, IBMProject Metrics and Development Team Management
The Three Pillars of a Good Content Strategy : Analytics, Optimization and Governance Andrew Bredenkamp, AcrolinxContent Strategy and Content Management
Content Is Everyone's Job: Crowdsourcing Your Way to Strategic Value David Wilkins, TaleoCase Studies and Roundtable Discussions
When World's Collide: Improving the User Experience by Applying Progressive Information Disclosure Andrea Ames, IBMUser Experience and Multichannel Publishing
From XML to eBooks, Part I: Overview Richard Hamilton, XML PresseBooks, New Media, and Mobile Devices
3:30-4:30pmIntegrated Project Teams Joe Gollner, Gnostyx Research Inc.Project Metrics and Development Team Management
Measuring the Success of Content Through Metadata Jason Owen, IXIASOFTContent Strategy and Content Management
Lightning TalksDavid Caruso, Kit Brown-Hoekstra, Brenda Huettner, Roger RenteriaCase Studies and Roundtable Discussions
Duh! x 3: Maintaining Accessibility While Mult-Channel Publishing Char James-Tanney, JTF AssociateseBooks, New Media, and Mobile Devices
From XML to eBooks, Part II: The Devil Is in the Details Richard Hamilton, XML PressContent Strategy and Content Management
4:45–5:30pmAnd Then Everything Changed Tom Aldous, Adobe SystemsGeneral Session
5:30–7:30pmNetwork Reception and Lavacon 10th Anniversary Gala, Sponsored by Adobe Systems

Monday, October 8


Conference Sessions | Download PDF
TimeSessionsTracks
7:30–8:00amContinental Breakfast
8:00–9:00amKeynote Panel Discussion: The Content Revolution
Tom Aldous, Adobe SystemsMarc Rubner, Innodata IsogenDavid Ashton, SDLNolwenn Kerzreho, ComponizeScott Abel, The Content Wrangler
General Session
9:15–10:15amHow to Build a Winning Business Case Connie Giordano, TechWhirl.comAl Martine, TechWhirl.comProject Metrics and Development Team Management
Tech Comm and Support that Delivers Customer Happiness: Field Tested Social Design Patterns That Work Aaron Fulkerson, MindTouchContent Strategy and Content Management
Why Can’t We Just Use Word Donald Smith, Crowell SolutionsCase Studies and Roundtable Discussions
And the Survey Says ... How Documentation Quality Affects Brand Perception and Loyalty Sharon Burton, Content StrategistUser Experience and Multichannel Publishing
Rethinking Content from Paper to Tablets, Mobile Screens, and ePubs Maxwell Hoffman, Adobe SystemseBooks, New Media, and Mobile Devices
10:30–11:30amDr. Tech Comm, or How I Learned to Stop Worrying and Love Change Management Connie Giordano, TechWhirl.comAl Martine, TechWhirl.comProject Metrics and Development Team Management
Managing Content Development Projects in Agile-like Environments Bonni Graham, Scantron CorporationContent Strategy and Content Management
What's In It for Me? Getting Stakeholder Buy-in for Single Source Projects Liz Fraley, Single Sourcing Solutions, Inc.Case Studies and Roundtable Discussions
Include it all. Filter it afterward. Mark Baker, Analecta CommunicationsUser Experience and Multichannel Publishing
Creating eBooks from Global Content Dmitri Ragano, HerbalifeeBooks, New Media, and Mobile Devices
11:30–12:45pmLunch Session -- Print to Digital: The REAL Story Jim Lewis, Innodata IsogenGeneral Session
12:45-1:45pmVendor Demos and Exhibitor Meetings

Exhibit Hall
1:45–2:45pmEnding the Cold War Between Marcomm and Techcomm Sarah O'Keefe, ScriptoriumProject Metrics and Development Team Management
Content is Currency: Developing Powerful Content for Web and Mobile Jon Wuebben, Content LaunchContent Strategy and Content Management
Gamification is Here: Build a Winning Plan Marta Rauch, OracleCase Studies and Roundtable Discussions
YouTube or Bust! Creating Video Tutorials Using the MadPak Development Suite Mike Hamilton, Madcap SoftwareUser Experience and Multichannel Publishing
[effective-tablet-strategies-for-the-mobile-user-experience] Jim Lewis, Innodata IsogeneBooks, New Media, and Mobile Devices
3:00–4:00pmInfluence Without Authority: Applying the Art of Motivation Andrea Ames, IBMProject Metrics and Development Team Management
How to Build Profitability in Your Process Christopher Ward, WebworksContent Strategy and Content Management
Using Internal Resources to Coordinate a Multi-Language Information Management System Fer O'Neil, ESET North AmericaCase Studies and Roundtable Discussions
Producing Professional Sounding Audio in Video Tutorials Tom Johnson, I'd Rather Be WritingUser Experience and Multichannel Publishing
Making ePublications Relevant Rahel Bailie, Intentional DesigneBooks, New Media, and Mobile Devices
4:15–5:15pmGalileo’s Dilemma: Satisfying Information Consumers in the Post-PC Era Andrew Thomas, SDLGeneral Session
5:30–7:00pmNetworking Reception and SDL 2013 Globalization Challenge, Sponsored by SDL
5:30–7:00pmPDX Content Strategy MeetUp:
An evening with Ann Rockley

Tuesday, October 9


Conference Sessions | Download PDF
TimeSessionTrack
7:30-8:00amContinental Breakfast
8:00–9:00amThe Evolution of an Empowered Content Team Mike Stevens, PaypalJanet Isadore, PaypalProject Metrics and Development Team Management
Using Web 2.0 to Turn Legacy Content into a Revenue-Generating Corporate Asset Pam Noreault, ACI Payment SystemsContent Strategy and Content Management
Estimating and Managing CMS-Based Translation Projects Angelos Tzelepis, Localization ConsultantCase Studies and Roundtable Discussions
Optimizing Your DITA Content Model for Translation Amber Swope, DITA SpecialistUser Experience and Multichannel Publishing
New Voice, New Tone, New Information Architecture: Writing for the Modern Developer Keith Boyd, MicrosoftUser Experience and Multichannel Publishing
9:15–10:15amExpanding Your Sphere of Influence: Lead a Document Retention Policy SWAT Team Johnette HassellProject Metrics and Development Team Management
Monitoring Social Media for Documentation Customer Feedback Rhyne Armstrong, RouteMatch SoftwareContent Strategy and Content Management
GALA Panel: Localization Trends for Global-Savvy Content Teams Tobias Scherf, PTI GlobalMarc Johnson, TransPerfect/Translations.comLaura Brandon, GALACase Studies and Roundtable Discussions
Migrating to DITA: How Automated Conversion Works and Why It Matters Patrick Baker, Stilo InternationalUser Experience and Multichannel Publishing
Developing for the Unknown Neil Perlin, Hyper/Word ServiceseBooks, New Media, and Mobile Devices
10:30–11:30amBuilding a Business Case for Content Initiatives Jack Molisani, Prospring StaffingProject Metrics and Development Team Management
How to Produce Amazing Webinars Sharon Burton, Content StrategistContent Strategy and Content Management
GALA Panel: Localization Trends for Global-Savvy Content Teams (Continued) Tobias Scherf, PTI GlobalMarc Johnson, TransPerfect/Translations.comLaura Brandon, GALA (continued)Case Studies and Roundtable Discussions
Collaboration and Instantiation: Engineering Content in DITA XML Cherri Mullins, Mullins Consulting at AMDUser Experience and Multichannel Publishing
Pulling Content into Mobile Apps Neil Perlin, Hyper/Word ServiceseBooks, New Media, and Mobile Devices
11:45–12:45pmClosing Session Lavacon / Opening Session Content Strategy Workshops
Future-Proofing Your Content: Exploring the Importance of Content Strategy in An Increasingly Mobile World Ann Rockley, The Rockley Group
General Session