Portland Conference Schedule


Sunday, October 7


Conference Sessions | Download PDF
TimePresentationTrack
7:30–8:00amContinental Breakfast
Registration and Exhibit Area Open
8:30 – 9:30amOpening Session: The Changing Future of Reading and Publishing General Session
9:45–10:45amFive Ways to Make Executives Love Content Development Alan Porter, 4Js GroupExpanding Your Sphere of Influence
Developing a Global Content Strategy That Works Bill Swallow, LinguaLinx[creating-strategic-and-global-content]
Moving a Company from Chaos to Content Management Pam Noreault, ACI Payment SystemsCase Studies and Roundtable Discussions
XML for Everybody Tom Aldous, Adobe SystemsNew Media, Social Media and Mobile Devices
First Things First: Proper Asset Management in New Media Projects Ken Circeo, Microsoft[producing-ebooks-and-digital-media-projects]
11:00–12:00pm Content Is Everyone's Job: Crowdsourcing Your Way to Strategic Value David Wilkins, TaleoExpanding Your Sphere of Influence
Every Problem Is Not a Nail: Choosing the Right Media and Publishing Channels for Your Content Ken Circeo, Microsoft[creating-strategic-and-global-content]
Creating Single Source Content for Classroom Training and Online Help Using Adobe Robohelp Beth Gerber, Lighttext—An Adobe PartnerCase Studies and Roundtable Discussions
Assessing the Mobile Readiness of Legacy Content Linda Morone, Data Conversion Laboratory[producing-ebooks-and-digital-media-projects]
Starting a Corporate eBook Press to Promote Brand Value and Content Re-use Jonah Otis, PaypalNew Media, Social Media and Mobile Devices
12:00–1:45pm[riding-the-wave-of-technical-communication-innovation] Noz Urbina, Mekon LtdGeneral Session
1:45–2:45pmGaining Value from Global Content Using a CMS Brent Murphy, Hewlett-PackardSuzanne Mescan, VasontExpanding Your Sphere of Influence
Multichannel Publishing Strategies for Multinational Organizations Joseph Bachana, DPCI[creating-strategic-and-global-content]
One CMS Does Not Fit All: Multiple Roads to Knowledge Management Rhyne Armstrong, RouteMatch SoftwareCase Studies and Roundtable Discussions
[giving-customers-what-they-want-integrating-content-in-the-product-development-lifecycle] Noz Urbina, Mekon LtdNew Media, Social Media and Mobile Devices
From XML to eBooks, Part I: Overview Richard Hamilton, XML Press[producing-ebooks-and-digital-media-projects]
3:00–4:00pmHow Documentation Teams Can Use Web Analytics to Expand their Corporate Value Karen Buchanan, IBMBob Zebian, IBMExpanding Your Sphere of Influence
The Three Pillars of a Good Content Strategy : Analytics, Optimization and Governance Jennifer Beaupre, Acrolinx[creating-strategic-and-global-content]
KPIs and Metrics for Managing Content Developers Bernard Aschwanden, Publishing SmarterCase Studies and Roundtable Discussions
Gamification: Using Social Media Game Theory to Improve Customer Interactions Mario Lehenbauer, University of ViennaNew Media, Social Media and Mobile Devices
From XML to eBooks, Part II: The Devil Is in the Details Richard Hamilton, XML Press[producing-ebooks-and-digital-media-projects]
4:15–5:15pmGeneral Session -- Adobe Adobe SystemsGeneral Session
5:30–7:30pmNetwork Reception and Lavacon 10th Anniversary Gala

Monday, October 8


Conference Sessions | Download PDF
TimeSessionsTracks
7:30–8:00amContinental Breakfast
Registration and Exhibit Area Open
8:00–9:00 amLunch Session -- Print to Digital: The REAL Story Jim Lewis, Innodata IsogenGeneral Session
9:15–10:15amManaging Content Development Projects in Agile-like Environments Bonni Graham, Scantron CorporationExpanding Your Sphere of Influence
Tech Comm and Support that Delivers Customer Happiness: Field Tested Social Design Patterns That Work Aaron Fulkerson, MindTouch[creating-strategic-and-global-content]
The Evolution of an Empowered Content Team Sarah Evans, PaypalCase Studies and Roundtable Discussions
Duh! x 3: Maintaining Accessibility While Mult-Channel Publishing Char James-Tanney, JTF AssociatesNew Media, Social Media and Mobile Devices
[ebooks] Tom Aldous, Adobe Systems[producing-ebooks-and-digital-media-projects]
10:30–11:30amHow to Build a Winning Business Case Connie Giordano, TechWhirl.comAl Martine, TechWhirl.comExpanding Your Sphere of Influence
What's In It for Me? Getting Stakeholder Buy-in for Single Source Projects Liz Fraley, Single Sourcing Solutions, Inc.[creating-strategic-and-global-content]
Using Internal Resources to Coordinate a Multi-Language Information Management System Fer O'Neil, ESET North AmericaCase Studies and Roundtable Discussions
Monitoring Social Media for Documentation Customer Feedback Rhyne Armstrong, RouteMatch SoftwareNew Media, Social Media and Mobile Devices
Creating eBooks from Global Content Dmitri Ragano, Herbalife[producing-ebooks-and-digital-media-projects]
11:30–1:30pmFuture-Proofing Your Content: Exploring the Importance of Content Strategy in An Increasingly Mobile World Ann Rockley, The Rockley GroupGeneral Session
1:45–2:45pmEnding the Cold War Between Marcomm and Techcomm Sarah O'Keefe, ScriptoriumExpanding Your Sphere of Influence
[moving-to-single-source-publishing-for-multi-channel-output] Christopher Ward, Webworks[creating-strategic-and-global-content]
New Voice, New Tone, New Information Architecture: Writing for the Modern Developer Keith Boyd, MicrosoftCase Studies and Roundtable Discussions
[content-is-currency-developing-powerful-content-for-web-and-mobile-in-2012] Jon Wuebben, Content LaunchNew Media, Social Media and Mobile Devices
When World's Collide: Improving the User Experience by Applying Progressive Information Disclosure Andrea Ames, IBM
[producing-ebooks-and-digital-media-projects]
3:00–4:00pmInfluence Without Authority: Applying the Art of Motivation Andrea Ames, IBMExpanding Your Sphere of Influence
Include it all. Filter it afterward. Mark Baker, Analecta Communications[creating-strategic-and-global-content]
Integrated Project Teams Joe Gollner, Gnostyx Research Inc.Case Studies and Roundtable Discussions
Effective Tablet Strategies Jim Lewis, Innodata IsogenNew Media, Social Media and Mobile Devices
[youtube-or-bust-creating-video-tutorials-using-the-madpak-development-suite] Mike Hamilton, Madcap Software[producing-ebooks-and-digital-media-projects]
4:15–5:15pm[general-andrew] Andrew Thomas, SDLGeneral Session
5:30–7:30pmSDL Globalization Challenge and Reception

Tuesday, October 9


Conference Sessions | Download PDF
TimeSessionTrack
8:00–9:00am[crowdsourcing-writing-tasks-to-community-volunteers-does-it-work] Tom Johnson, I'd Rather Be WritingExpanding Your Sphere of Influence
The Top 10 Mistakes Companies Make When Moving to Topic-Based Authoring Sharon Burton, Content Strategist[content-strategy]
Pulling Content into Mobile Apps Neil Perlin, Hyper/Word ServicesCase Studies and Roundtable Discussions
Dr. Tech Comm, or How I Learned to Stop Worrying and Love Change Management Connie Giordano, TechWhirl.com, Al Martine, TechWhirl.comNew Media, Social Media and Mobile Devices
Using Web 2.0 to Turn Legacy Content into a Revenue-Generating Corporate Asset Pam Noreault, ACI Payment Systems[producing-ebooks-and-digital-media-projects]
9:15–10:15amExpanding Your Sphere of Influence: Lead a Document Retention Policy SWAT Team
Johnette Hassell
[content-strategy]
Optimizing Your DITA Content Model for Translation Amber Swope, DITA Specialist[content-strategy]
Developing for the Unknown Neil Perlin, Hyper/Word ServicesCase Studies and Roundtable Discussions
Much Ado About Change (Workshop) Chris Hester, Communication Management ConsultantNew Media, Social Media and Mobile Devices
Streamlining Digital Media Development Using Business Processes Modeling Jackie Damrau, Software AG USA, Inc.[producing-ebooks-and-digital-media-projects]
10:15–11:15amTBD, QuarkExpanding Your Sphere of Influence
TBD, Gala[content-strategy]
Lightning Talks, Multiple SpeakersCase Studies and Roundtable Discussions
Much Ado About Change (Workshop) -- CONTINUED Chris Hester, Communication Management Consultant New Media, Social Media and Mobile Devices
Streamlining Digital Media Development Using Business Processes Modeling -- CONTINUED Jackie Damrau, Software AG USA, Inc.[producing-ebooks-and-digital-media-projects]
11:15–12:15pmClosing Session Lavacon / Opening Session Content Strategy Workshop Scott Abel, The Content Wrangler, Rahel Bailie, Intentional DesignGeneral Session