Gamification is Here: Build a Winning Plan

Enterprise gamification is a fast-growing field, and technical communicators must be prepared.

Discover how Oracle applies gamification, and gain skills for internal and customer-facing gamification projects. Learn strategies, tips, and best practices for gamified user experience, and understand essential skills for technical communicators. We’ll look at:

• How Oracle uses gamification to create vibrant online customer communities
• Oracle’s use of gamification to stimulate innovation at its Apps UX Gamification Design Jam
• Gamification principles and the impact on user assistance
• Effective user assistance architecture and compelling gamification messages
• Introducing your team to user assistance for gamification

Marta Rauch

Oracle

Marta Rauch is a Principal Information Developer at Oracle, where she leads the Planning ID team and participates in corporate gamification initiatives. She enjoys presenting at conferences throughout the U.S. and Europe, and has published articles in the Best Practices journal of the Center for Information-Development Management and STC Intercom. With over 20 years of experience in technical communication, Marta has received 15 STC awards for individual and team projects at the local, national, and international level. An STC senior member and mentor for the Silicon Valley Chapter, she holds a Certificate in Technical Writing from the University of California Extension and a BA from Stanford University.