Sessions
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“Why Can’t We Just Use Word?”
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And The Survey Says … How Documentation Quality Affects Brand Perception and Loyalty
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And Then Everything Changed
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Ask Me About Career Advancement Through Personal Branding
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Assessing the Mobile-Readiness of Legacy Content
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Building a Business Case for Content Initiatives
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Collaboration and Instantiation: Engineering Content in DITA XML
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Content is Currency: Developing Powerful Content for Web and Mobile
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Content is Everyone’s Job: Crowdsourcing Your Way to Strategic Value
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Creating eBooks from Global Content
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Creating Single Source Content for Classroom Training and Online Help Using Adobe RoboHelp
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Developing for the Unknown
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Doing More with Less: Meeting Your Content Creation Needs with FrameMaker 11
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Dr. Tech Comm, or How I Learned to Stop Worrying and Love Change Management
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DUH! x 3: Maintaining Accessibility While Multi-Channel Publishing
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eBook Bootcamp
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Effective Tablet Strategies
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Ending the Cold War Between Marcomm and Techcomm
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Estimating and Managing CMS-Based Translation Projects
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Every Problem is Not a Nail: Choosing the Right Media for your Content
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Expanding Your Sphere of Influence: Lead a Document Retention Policy SWAT Team
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Exploring the World of Content Reuse
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First Things First: Proper Asset Management in New Media Projects
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Five Ways to Make Executives Love Content Development
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From XML to eBooks, Part I: Overview
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From XML to eBooks, Part II: The Devil is in the Details
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Future-Proofing Your Content: Exploring the Importance of Content Strategy in An Increasingly Mobile World
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Gaining Value from Global Content Using a CMS
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GALA Panel: Localization Trends for Global-Savvy Content Teams Lavacon Conference 2012
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Galileo’s Dilemma: Satisfying Information Consumers in the Post-PC Era
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Gamification is Here: Build a Winning Plan
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General Session — Adobe
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Giving Customers What They Want: Integrating Content in the Customer Lifecycle
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How Documentation Teams Can Use Web Analytics to Expand their Corporate Value
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How to Build a Winning Business Case
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How to Build Profitability in Your Process
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How to Deliver the Wrong Information to the Wrong Person at the Wrong Time
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How to Produce Amazing Webinars
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Include it all. Filter it afterward.
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Influence Without Authority: Applying the Art of Motivation
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Integrated Content Teams
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KPIs and Metrics for Managing Content Developers
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Lightning Talks
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Making ePublications Relevant
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Managing Content Development Projects in Agile-Like Environments
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Measuring the Success of Content Through Metadata
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Migrating to DITA: How Automated Conversion Works and Why It Matters
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Monitoring Social Media for Documentation Customer Feedback
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Moving a Company from Chaos to Content Management
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Much Ado About Change (Workshop)
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Multichannel Publishing Strategies for Multinational Organizations
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New Voice, New Tone, New Information Architecture: Writing for the Modern Developer
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One CMS Does Not Fit All: Multiple Roads to Knowledge Management
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Optimizing your DITA Content Model for Translation
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Print to Digital: The REAL Story
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Producing Professional Sounding Audio in Video Tutorials
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Pulling Content into Mobile Apps
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Rethinking content from paper to tablets, mobile screens and ePubs
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SDL Globalization Challenge
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Streamlining Business Processes Using Structured Business Process Modeling (Workshop)
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Tech Comm and Support that Delivers Customer Happiness: Field Tested Social Design Patterns That Work
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The Evolution of an Empowered Content Team
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The Three Pillars of a Good Content Strategy: Analytics, Optimization and Governance
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Tomorrow Was Yesterday: Shaping the Future of Content Creation
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Using Internal Resources to Coordinate a Multi-Language Information Management System
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Using Web 2.0 to Turn Legacy Content into a Revenue-Generating Corporate Asset
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What Makes a Superhero? Doing What Others Can’t and/or Won’t
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What’s In It for Me? Getting Stakeholder Buy-in for Single Source Projects
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When Worlds Collide: Improving the User Experience by Applying Progressive Information Disclosure
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YouTube or Bust! Creating Video Tutorials Using the MadPak Development Suite










