Publishers and content creators face big challenges as they determine the impact of digital content, social media, and new media technologies (eBooks, mobile, iPads, etc.) and strategize for adapting to that impact. The goal in today’s market is to evolve into profitable, integrated, and collaborative media publications. Magazine publishers need to replace lost ad revenue, increase subscriptions and leads, and find new, profitable revenue streams, among other goals. Book publishers are struggling with e-book strategies, pricing, the shifting retail landscape and marketing—just a few of the top challenges. And virtually all publishers are facing questions about:
- The mobile Web and apps
- Digital content formats and workflow
- Enhanced content and distribution (figuring out the best and most profitable uses for these new platforms and opportunities)
- Over-stretched budgets and staffs
- How to structure the staff/departments internally for maximum productivity and success in a new media world
What are the challenges and opportunities of transitioning traditional print publications to digital, mobile, and an “open” content delivery? Using examples from the Society for Technical Communication’s publications as a case study, we will explore publishing in this new media landscape.