This workshop by DK, the Founder of international consulting firms MediaSnackers and Social Media for Suits, will provide an overview various social media examples, the return on investment (ROI) for using them, and how business executives can integrate social media into their internal operations, strategic marketing plus branding strategies.
Topic to be addressed include:
Part 1: Introducing Social Media for Executives
Skeptical about social media and its claimed benefits? Can’t see the value in exploring social strategies? Too busy doing your real day job?
Explore the evolution of the media landscape in a fast-paced and illustrative presentation, focusing on demonstrating the connective power of social media through cross-sector models and examples.
Part 2: Masterclass
During this section you will experience in real-time the many online platforms and tools you can explore and use today/tomorrow/in the future. By the end of this workshop, you will be able to distinguish what’s possible, what’s just hype, and what really is the cost of entry for social media use.
Part 3: Implementing Social Media
In this section, facilitated by DK with the help of Ryon Harms, the Founder of The Social Executive career and networking blog, organizational leaders and senior executives will receive participate in hands-on training and strategy development exploring how to:
- Save time (personally and as a company / organization)
- Monitor your brand / operations / sector online
- Tap into existing communities of interest and new create ones
- Form an internal culture of collaboration and innovation through online tools
- Strategize implementation of these technologies
- Estimate the ROI
- Overcome corporate resistance to social media
- And more
The focus is on enabling the attendees to grasp the breadth of social media opportunities, and go deeper into specific tactics relative to them.
By the end of this workshop, business executives and entrepreneurs will have a strategic understanding of available social media tools, plus how your company can (and should!) tap into of these new emerging conversations and markets.
DK is the founder of two social media agencies operating out of the UK, delivering services and strategy on four continents.
MediaSnackers are the go-to guys for companies and organizations who want to understand & effectively use social media. MediaSnackers works with a cross-sector group of clients from developing and delivering social media training for teachers & youth services plus broadcasters, devising brand raising strategies for national government departments and social media marketing strategies for games manufacturers, as well as right through to internal events for telecommunications brands and communication agencies.
Social Media For Suits, a personalized mentoring for CEOs and executives who want to understand and effectively use social media. Focused exclusively on corporate level social media use and exploration of tactics, clients have included CEOs from audience development agencies, a global IT accreditation company, and entrepreneurial promotional brands.
With a professional background in local government, he was the UK’s first Corporate Youth Officer.
Additionally, DK authored the recent publication, Zen and the Heart of Social Media.