President, Scriptorium Publishing
In this session, you’ll learn how to justify XML or DITA in terms that your management understands–return on investment and cost avoidance. For example, we often hear that XML reduces localization cost, but what does that really mean and how do you prove it? You’ll see some case study examples of these calculations and have the opportunity to ask questions about how you might analyze your own situation to see whether XML makes sense.
About Sarah O’Keefe
Sarah founded Scriptorium Publishing in 1996 to provide editing and production services to technical writing departments. From the beginning, Sarah focused on efficiency-selecting the right publishing tools, creating templates, and training writers on how to use their tools. Today, the company is known for expertise in cutting-edge tools and technologies.
With a dozen employees, Scriptorium specializes in streamlining publishing processes for numerous high-profile clients in telecommunications, defense, technology, and other content-rich industries. Sarah is an early adopter of technology who enjoys experimenting with the latest tools. In consulting engagements, however, she contains her enthusiasm and focuses on establishing a solid business case for new workflows.
Her publishing credits include Publishing Fundamentals: FrameMaker 7 (originally published as FrameMaker 7: The Complete Reference), WebWorks Publisher Cookbook, Technical Writing 101, FrameMaker 5.5.6 for Dummies, and numerous white papers.